Inge Boubez
Neural Impact, Chief Marketing & Growth Strategist
Vancouver, Canada
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Inge Boubez is Chief Marketing and Growth Strategist at Neural Impact and a recognized authority and speaker on how AI is quietly rewriting the rules of buyer trust, visibility, and vendor selection.
For more than twenty years, Inge has driven growth at the intersection of technology, data, and human behavior. She has held senior leadership roles at global technology companies including SAP, where she served as Global Partner Marketing Leader and delivered a 130% increase in pipeline by modernizing partner go-to-market strategy. As Head of Growth at Moz and Ziff Davis, she transformed performance-driven marketing through advanced analytics, achieving a ninefold increase in qualified leads.
Inge has also served as CMO for AI and machine learning–driven companies such as Layer 7 Technologies, later acquired by CA Technologies, advising executive teams on AI-native positioning, growth architecture, and market expansion across North America and EMEA.
Today, Inge focuses on a shift most organizations underestimate: buyers now form opinions, assumptions, and shortlists through AI long before human interaction occurs. Her work moves beyond traditional marketing and business strategy, introducing modern frameworks such as signal engineering to help Microsoft partners remain visible, credible, and chosen in AI-mediated buying journeys. Known for her direct, practical, and thought-provoking style, Inge helps leaders and marketing professionals understand not just how AI works, but how it decides.
Area of Expertise
Triggering Action, Not Just Attention: Using Copilot and Neuroscience to Move SMB Prospects
Your prospect’s brain is overloaded. Attention spans are shrinking, and traditional marketing campaigns are getting lost in the noise. To break through, Microsoft partners are now combining AI-powered tools like Copilot with neuroscience-backed engagement triggers to create multi-touch campaigns that stand out and drive real prospect action.
In this session, you will discover how to design go-to-market campaigns that connect emotionally while scaling efficiently with AI. Learn how to build compelling digital journeys across email, landing pages, and outbound programs without adding complexity to your marketing operations.
Through real-world examples from partner marketing initiatives across multiple industries, you will see how AI enables scalable, personalized content, while neuroscience ensures that content resonates with clarity, trust, and impact.
You will walk away ready to:
- Map AI-generated content to emotional triggers that improve conversion
- Build persona-specific journeys using AI-driven segmentation and targeting
- Launch campaigns that align messaging, automation, and behavioral psychology without overloading your sales team
Leave with practical frameworks you can apply immediately to increase lead quality, boost conversion rates, and accelerate your path from lead to revenue.
Traditional Marketing Falling Short? Unlock 3 AI-Powered Strategies to Generate and Convert Leads Fa
Are your marketing efforts falling short in today’s fast-paced, competitive landscape? Does generating leads and converting them into loyal customers feel like an uphill battle?
This session reveals how AI tools can help you unlock actionable insights, automate for efficiency, and personalize customer experiences with predictive precision. Combine these capabilities with neuroscience principles—like emotional triggers and cognitive framing—to craft campaigns that captivate attention and drive conversions. Learn how to refine your sales approach, kickstart your AI messaging, and monetize AI to accelerate growth.
Don’t miss this chance to gain cutting-edge tools and a clear roadmap to transform your marketing for scalable success and a competitive edge.
Key Takeaways:
1) Unleash the Power of AI: Discover how AI-driven tools can streamline lead generation, optimize sales workflows, and elevate your messaging for maximum impact.
2) Engage on a Deeper Level: Learn how neuroscience-backed techniques, such as emotional triggers and cognitive principles, can make your campaigns resonate and convert.
3) Drive Tangible Results: Explore real-world examples of AI and neuroscience-powered strategies that deliver higher engagement, faster sales cycles, and measurable ROI in the Dynamics ecosystem.
Leave this session empowered to revolutionize your marketing, dominate in a crowded marketplace, and drive sustainable growth.
Tired of SaaS Leads Ghosting You? Use 3 Neuroscience Strategies to Convert
Facing challenges in winning SaaS customers and standing out in today’s competitive, attention-starved digital landscape? In a world where great technology alone no longer guarantees success, the question becomes: how do you gain an edge? The answer lies in neuroscience.
This session combines the transformative insights of behavioral economics and neuroscience to help you develop marketing strategies that not only attract but also convert and retain customers. Discover how cognitive biases—such as the primacy/recency effect, tribal resonance, and loss aversion—can shape purchasing decisions and make your messaging impossible to ignore.
Key Takeaways:
1) Decode the Science of Customer Decisions: Understand how cognitive biases and behavioral economics influence buyer behavior and apply these insights to optimize your marketing efforts.
2) Craft Emotionally Resonant Campaigns: Explore neuroscience-driven techniques to design messages and experiences that capture attention and forge stronger connections with your audience.
3) Achieve Real Results: Examine proven examples of behavioral and neuroscience-powered strategies that drive higher conversions and improve retention in the Dynamics ecosystem.
Leave this session with actionable tools, innovative perspectives, and a clear roadmap to transform your customer acquisition strategies to thrive in the ever-evolving Dynamics marketplace.
Struggling to Get Found Online? Discover 5 AI and Neuroscience-Driven SEO Strategies to Outrank Comp
Is your product getting lost in the noise of search engines and marketplaces like AppSource or Azure Marketplace? Even the best solutions are wasted if they can’t be found. In today’s competitive digital landscape, traditional SEO is no longer enough. Success lies in combining cutting-edge AI strategies with neuroscience principles to ensure your website and marketplace listings not only rank high but resonate with your audience.
In this session, you’ll uncover five actionable strategies to transform your SEO approach. Learn how to harness AI for intelligent keyword research, content optimization, and real-time performance tracking, while leveraging neuroscience tenets to craft emotionally engaging messaging that drives clicks and conversions.
Key Takeaways:
1) Leverage AI for Smarter SEO: Discover how AI tools can uncover high-impact keywords, predict search trends, and optimize your content to meet evolving algorithms.
2) Apply Neuroscience to Drive Engagement: Learn how cognitive framing, emotional triggers, and visual hierarchy can make your listings and content more compelling to visitors.
3) Boost Marketplace Visibility: Explore proven techniques to rank higher and convert better on platforms like AppSource and Azure Marketplace through data-driven and human-centric strategies.
Leave this session with the knowledge and tools to revolutionize your SEO, ensure your product gets found, and turn visibility into measurable business growth.
Stop Losing Prospects from Your Home Page in the First 10 Seconds
Does your website capture attention, or send prospects running? For Dynamics 365 Partners and ISVs, the stakes couldn’t be higher.
Your Home, Services, and Company landing pages are more than digital placeholders, they’re the gateway to your business. But too often, they fail to engage, leaving potential clients moving on to competitors within seconds.
In this session, we’ll tackle the common pitfalls that cost leads and explore how to craft emotionally engaging, trust-building pages that turn visitors into valuable prospects.
Here’s what you’ll learn
Home Page: Tell a compelling story that grabs attention and communicates your unique value.
Services Page: Build credibility by showcasing your expertise and solutions that resonate with your audience.
Company Page: Stand out with a strong brand story and clear differentiators.
Backed by neuroscience and real-world examples, this session provides practical strategies and a visual infographic outlining best practices you can apply right away.
Let’s stop the scroll and start the conversation. Ready to win those first 10 seconds?
Silence or Action? Why Content Fails and How to Make It Convert by Leveraging AI and Neuroscience
You are doing everything right. You are publishing blogs, posting on LinkedIn, launching email campaigns, and building landing pages. But your prospects are not taking action. The problem is not volume. It is resonance. If your content does not connect emotionally, it will not convert.
In this session, you will uncover how to break through that silence by combining AI tools like Copilot with neuroscience principles that align with how the brain responds to trust, urgency, and curiosity.
You will learn how to:
• Test creative variations to see what emotionally resonates before publishing
• Tailor messaging to different personas and stages of the journey
• Apply emotional triggers like curiosity, simplicity, and social proof to improve response
• Scale high-performing content using AI without adding complexity to your process
Is Your Content Losing Clicks to AI? Make Sure AI Includes You in the Story
In today’s AI-driven digital landscape, your content faces a new challenge: AI tools often summarize, rephrase, or redirect your hard-earned web traffic, reducing visibility and opportunities to connect with prospects.
This session will empower you to reclaim ownership of your content and build stronger connections with your audience. You’ll learn how to:
• Adapt Your Strategy: Optimize your content for an AI-dominated world.
• Expand Your Reach: Use platform integrations to ensure your message gets noticed.
• Stay Visible: Implement SEO techniques tailored to AI-driven search engines.
Walk away with clear, actionable strategies to protect your content’s value, increase engagement, and keep your clicks where they belong—on your site.
Take control. Take back your leads. Join us for a session packed with practical insights to future-proof your content strategy and secure your spot in AI-curated results.
Marketing Best Practices to Generate Pipeline
To grow revenue in a SaaS world, you need a higher volume of customer adds and to retain your existing one. Many Dynamics partners still rely heavily on referrals and struggle to build a consistent pipeline of qualified leads to scale up their businesses. In a strained economy, your pipeline might even stall. In this session you will understand the importance of digital marketing in building a healthy sales pipeline and how technology resellers are leveraging marketing systems to nurture leads, strategies to generate demand, engagement and conversion tips and best practices to bridge the gap between marketing and sales.
Invisible to AI, Invisible to Buyers: How You Get Chosen in an AI-First Buying Journey
Today’s buyers increasingly ask AI to summarize options, assess credibility, and recommend who to trust, often before visiting a website or engaging sales. If AI cannot clearly interpret your capabilities, outcomes, and differentiation, you become invisible at the moment it matters most.
In reality, AI evaluates signals from across your entire organization to decide whether you are worth recommending:
- Delivery approach and services model
- Proof points and measurable outcomes
- Positioning, focus, and credibility signals
In this implementation-focused session, Inge Boubez presents a practical cross-functional framework paired with a technical SEO + GEO execution playbook built specifically for Microsoft partners competing in AI-driven discovery.
You will learn how to:
- Understand how AI discovery differs from traditional search
- Align leadership, sales, delivery, and marketing around one clear, repeatable story for AI and buyers
- Strengthen trust and credibility markers
- Apply neuroscience principles that explain how buyers form trust, remember value, and take action
- Use schema strategically to improve AI interpretation and trust
- Design high-impact persona, industry, FAQ, and case study pages that match how buyers ask questions
You will leave with a shared language your organization can align around, plus a prioritized roadmap your teams can execute together, so you are not just found, but chosen when AI is shaping the shortlist.
Get Found (or Be Forgotten): How Microsoft Partners Must Rewire Their Website for the AI Era
You’ve worked hard to get discovered on Google and Bing. But in a world where prospects are increasingly using AI chat search tools such as ChatGPT, Copilot, Google Gemini, Perplexity AI, Anthropic Claude and more for recommendations, optimizing your website for searches just on Google is no longer adequate. Uncover how to prepare and optimize for AI driven discovery.
In this session you will learn how buyer search behavior is rapidly evolving with the rise of generative AI and what that means for partner differentiation and digital visibility. We will explore how you can redesign your web presence to be emotionally resonant, technically optimized, and AI-search friendly.
You will learn how to:
- Align your website structure and content with the way AI engines index and rank results
- Optimize your SEO for both traditional and AI-driven search models
- Differentiate your offering through content strategy, metadata, and persona alignment
- Understand the new rules of discoverability across chat-based interfaces and LLMs
- Apply neuroscience-based messaging techniques to boost engagement and clarity
This session provides a practical, research-backed roadmap to future-proof your digital presence. Whether you are refreshing your site, running lead generation campaigns, or trying to stand out in a competitive market you will leave with actionable insights and examples you can implement immediately.
Are You Still Marketing to Everyone? Own a Vertical to Get Found by AI and Buyers
AI search has fundamentally changed how buyers discover, evaluate, and trust Microsoft partners. The path to visibility is no longer about ranking higher on Google. It is about becoming the option that AI assistants recommend. The most effective way to earn that recommendation is focus on specific business problems and have a focused vertical go to market strategy.
In this joint session, you will learn how to build industry authority that both AI engines and human buyers recognize and trust, even without a large marketing budget.
- Inge Boubez from Neural Impact will show how to apply neuroscience, persona-based messaging, and Generative Engine Optimization (GEO) strategies to help partners become top-of-mind within their chosen industry.
- Stephanie Clark from Elliott Clark Consulting will provide the presales and implementation perspective, sharing how a deep vertical approach increases win rates, lowers implementation risk and costs, and increases long-term revenue and customer lifetime value. She will walk through a sample case study and show how to qualify and win new opportunities through industry domain expertise, including how to use industry-specific sales assets and proof points to build credibility faster and reduce sales friction.
Target Audience:
Marketing
Business leaders
Sales professionals
ERP consultants
ISVs focusing on industry-based solutions
AI-Driven Marketing Mastery: Transforming Your Leads into Closed Deals
Embrace the future of marketing with AI, especially with Microsoft CoPilot at your helm. This session guides you through AI's transformative power in lead generation, conversion, SEO, and trial optimization. Discover how to unlock insights, automate for efficiency, and personalize customer experiences with predictive analytics and AI content creation.
Learn to kickstart your AI messaging, refine your sales approach, and monetize AI in your go-to-market strategy. Leave equipped to revolutionize your marketing for scalable success and a competitive edge.
AI and ERP: How You Can Differentiate When AI Makes Everyone Sound the Same
As more partners use AI to generate websites, campaigns, and messaging, claims, language, and positioning are converging. When everyone sounds the same, AI struggles to distinguish real expertise, credibility, and focus, and sales teams inherit weaker leads and misaligned expectations.
Buyers increasingly ask tools like Copilot, or ChatGPT to compare and recommend partners, often before sales is involved. When differentiation signals are vague or interchangeable, AI fills in the gaps with assumptions, regardless of real capability.
This session introduces signal engineering: the intentional design of clarity, consistency, and proof so AI can accurately interpret, trust, and differentiate your ERP practice. Rather than generating more content, ERP partners must engineer stronger signals across positioning, structure, and evidence.
In this session, Inge Boubez explains how ERP partners can escape AI-driven sameness by designing signals that stand out to both AI and buyers. She reframes the shift from SEO to Generative Engine Optimization (GEO) around signal strength, not volume, and applies neuroscience principles to show how trust and differentiation are formed before sales engagement.
You will learn:
- How AI evaluates and collapses weak or generic ERP differentiation signals
- How to engineer clear signals through positioning, proof, and content structure
- How stronger AI signals lead to better-fit prospects entering the sales funnel
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