Inge Boubez
Neural Impact, Chief Marketing & Growth Strategist
Vancouver, Canada
Actions
Inge Boubez is Chief Marketing and Growth Strategist at Neural Impact and a recognized authority and speaker on how AI is quietly rewriting the rules of buyer trust, visibility, and vendor selection.
For more than twenty years, Inge has driven growth at the intersection of technology, data, and human behavior. She has held senior leadership roles at global technology companies including SAP, where she served as Global Partner Marketing Leader and delivered a 130% increase in pipeline by modernizing partner go-to-market strategy. As Head of Growth at Moz and Ziff Davis, she transformed performance-driven marketing through advanced analytics, achieving a ninefold increase in qualified leads.
Inge has also served as CMO for AI and machine learning–driven companies such as Layer 7 Technologies, later acquired by CA Technologies, advising executive teams on AI-native positioning, growth architecture, and market expansion across North America and EMEA.
Today, Inge focuses on a shift most organizations underestimate: buyers now form opinions, assumptions, and shortlists through AI long before human interaction occurs. Her work moves beyond traditional marketing and business strategy, introducing modern frameworks such as signal engineering to help Microsoft partners remain visible, credible, and chosen in AI-mediated buying journeys. Known for her direct, practical, and thought-provoking style, Inge helps leaders and marketing professionals understand not just how AI works, but how it decides.
Area of Expertise
Stop Losing Prospects from Your Home Page in the First 10 Seconds
Does your website capture attention, or send prospects running? For Dynamics 365 Partners and ISVs, the stakes couldn’t be higher.
Your Home, Services, and Company landing pages are more than digital placeholders, they’re the gateway to your business. But too often, they fail to engage, leaving potential clients moving on to competitors within seconds.
In this session, we’ll tackle the common pitfalls that cost leads and explore how to craft emotionally engaging, trust-building pages that turn visitors into valuable prospects.
Here’s what you’ll learn
Home Page: Tell a compelling story that grabs attention and communicates your unique value.
Services Page: Build credibility by showcasing your expertise and solutions that resonate with your audience.
Company Page: Stand out with a strong brand story and clear differentiators.
Backed by neuroscience and real-world examples, this session provides practical strategies and a visual infographic outlining best practices you can apply right away.
Let’s stop the scroll and start the conversation. Ready to win those first 10 seconds?
Is Your Content Losing Clicks to AI? Make Sure AI Includes You in the Story
In today’s AI-driven digital landscape, your content faces a new challenge: AI tools often summarize, rephrase, or redirect your hard-earned web traffic, reducing visibility and opportunities to connect with prospects.
This session will empower you to reclaim ownership of your content and build stronger connections with your audience. You’ll learn how to:
• Adapt Your Strategy: Optimize your content for an AI-dominated world.
• Expand Your Reach: Use platform integrations to ensure your message gets noticed.
• Stay Visible: Implement SEO techniques tailored to AI-driven search engines.
Walk away with clear, actionable strategies to protect your content’s value, increase engagement, and keep your clicks where they belong—on your site.
Take control. Take back your leads. Join us for a session packed with practical insights to future-proof your content strategy and secure your spot in AI-curated results.
Invisible to AI, Invisible to Buyers: How You Get Chosen in an AI-First Buying Journey
Today’s buyers increasingly ask AI to summarize options, assess credibility, and recommend who to trust, often before visiting a website or engaging sales. If AI cannot clearly interpret your capabilities, outcomes, and differentiation, you become invisible at the moment it matters most.
In reality, AI evaluates signals from across your entire organization to decide whether you are worth recommending:
- Delivery approach and services model
- Proof points and measurable outcomes
- Positioning, focus, and credibility signals
In this implementation-focused session, Inge Boubez presents a practical cross-functional framework paired with a technical SEO + GEO execution playbook built specifically for Microsoft partners competing in AI-driven discovery.
You will learn how to:
- Understand how AI discovery differs from traditional search
- Align leadership, sales, delivery, and marketing around one clear, repeatable story for AI and buyers
- Strengthen trust and credibility markers
- Apply neuroscience principles that explain how buyers form trust, remember value, and take action
- Use schema strategically to improve AI interpretation and trust
- Design high-impact persona, industry, FAQ, and case study pages that match how buyers ask questions
You will leave with a shared language your organization can align around, plus a prioritized roadmap your teams can execute together, so you are not just found, but chosen when AI is shaping the shortlist.
Get Found (or Be Forgotten): How Microsoft Partners Must Rewire Their Website for the AI Era
You’ve worked hard to get discovered on Google and Bing. But in a world where prospects are increasingly using AI chat search tools such as ChatGPT, Copilot, Google Gemini, Perplexity AI, Anthropic Claude and more for recommendations, optimizing your website for searches just on Google is no longer adequate. Uncover how to prepare and optimize for AI driven discovery.
In this session you will learn how buyer search behavior is rapidly evolving with the rise of generative AI and what that means for partner differentiation and digital visibility. We will explore how you can redesign your web presence to be emotionally resonant, technically optimized, and AI-search friendly.
You will learn how to:
- Align your website structure and content with the way AI engines index and rank results
- Optimize your SEO for both traditional and AI-driven search models
- Differentiate your offering through content strategy, metadata, and persona alignment
- Understand the new rules of discoverability across chat-based interfaces and LLMs
- Apply neuroscience-based messaging techniques to boost engagement and clarity
This session provides a practical, research-backed roadmap to future-proof your digital presence. Whether you are refreshing your site, running lead generation campaigns, or trying to stand out in a competitive market you will leave with actionable insights and examples you can implement immediately.
Are You Still Marketing to Everyone? Own a Vertical to Get Found by AI and Buyers
AI search has fundamentally changed how buyers discover, evaluate, and trust Microsoft partners. The path to visibility is no longer about ranking higher on Google. It is about becoming the option that AI assistants recommend. The most effective way to earn that recommendation is focus on specific business problems and have a focused vertical go to market strategy.
In this joint session, you will learn how to build industry authority that both AI engines and human buyers recognize and trust, even without a large marketing budget.
- Inge Boubez from Neural Impact will show how to apply neuroscience, persona-based messaging, and Generative Engine Optimization (GEO) strategies to help partners become top-of-mind within their chosen industry.
- Stephanie Clark from Elliott Clark Consulting will provide the presales and implementation perspective, sharing how a deep vertical approach increases win rates, lowers implementation risk and costs, and increases long-term revenue and customer lifetime value. She will walk through a sample case study and show how to qualify and win new opportunities through industry domain expertise, including how to use industry-specific sales assets and proof points to build credibility faster and reduce sales friction.
Target Audience:
Marketing
Business leaders
Sales professionals
ERP consultants
ISVs focusing on industry-based solutions
AI and ERP: How You Can Differentiate When AI Makes Everyone Sound the Same
As more partners use AI to generate websites, campaigns, and messaging, claims, language, and positioning are converging. When everyone sounds the same, AI struggles to distinguish real expertise, credibility, and focus, and sales teams inherit weaker leads and misaligned expectations.
Buyers increasingly ask tools like Copilot, or ChatGPT to compare and recommend partners, often before sales is involved. When differentiation signals are vague or interchangeable, AI fills in the gaps with assumptions, regardless of real capability.
This session introduces signal engineering: the intentional design of clarity, consistency, and proof so AI can accurately interpret, trust, and differentiate your ERP practice. Rather than generating more content, ERP partners must engineer stronger signals across positioning, structure, and evidence.
In this session, Inge Boubez explains how ERP partners can escape AI-driven sameness by designing signals that stand out to both AI and buyers. She reframes the shift from SEO to Generative Engine Optimization (GEO) around signal strength, not volume, and applies neuroscience principles to show how trust and differentiation are formed before sales engagement.
You will learn:
- How AI evaluates and collapses weak or generic ERP differentiation signals
- How to engineer clear signals through positioning, proof, and content structure
- How stronger AI signals lead to better-fit prospects entering the sales funnel
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top