Jan van der Spoel
How to grow trust in magagement and leadership, without losing momentum.
Amsterdam, The Netherlands
Actions
As a conceptual thinker, Jan van der Spoel is constantly looking for patterns and hidden laws of nature that can contribute to a more pleasant society. As a designer and creative director, he was responsible for various communication studios for over 25 years and worked for clients such as Unilever, the Dutch Football Association, Nutricia (now Danone) and Philips.
"The part of the brain that controls decision making has no capacity for language.” This quote by Simon Sinek has put him on the trail of neuro- and behavioural sciences and strengthened his fascination for human behaviour and the topic of 'trust' in particular.
Jan developed several effective models to better understand people, such as the Motivation scan, the Lymbics sentiment dashboard and the Grip on Trust model, an approach to transform ordinary relationships into high-trust relationships.
The Grip on Trust method is a practical approach that can be used to investigate the quality of a relationship, to find out where improvements can be made and what actions can be started.
All this with the aim of being able to have strong trusting relationships with leaders, organisations, brands, corporate culture, customers and much more. In strong relationships of trust, everything runs much more smoothly and with less resistance. It saves energy, time, money and makes life more enjoyable for everyone!
In the fall of 2022, his first book about trust in companies will be published.
Jan van der Spoel is former president (2019-2021) of the Professional Speakers Association Nederland. (PSANL)
Area of Expertise
Topics
The Motivation Canvas: discover in 5 minutes what drives your customer
Customers say what they think, but do what they feel
Many organizations spend a lot of time and money on market research and special programs to find out which customers are the best fit for the company and what drives them. Subconscious preferences are responsible whether or not someone will become a customer, what makes him happy or the opposite: which customers are indifferent. In other words:
What motivates your customers?
In this speech, Jan van der Spoel takes you inside the brain of your customer and shows with energy how motivation works. There is positive motivation that makes you enthusiastic, but there is also negative motivation, that shows what customers don’t want. Understanding customer motivations is crucial for innovation, customer experience and much more. In this presentation, Jan inspires every kind of audience or event using the Motivation Canvas. Even your personal relationships can benefit from it
How to wow your future customer?
In today’s rapidly changing reality it becomes harder and harder to attract, entice and satisfy customers. Yesterdays customers have different needs and wants than the customer of tomorrow. Your business survival depends on how good you can anticipate your relevance in the future.
So how good is your crystal ball?
Jan van der Spoel is an expert speaker about customer understanding and motivation. As an certified concept designer in the world of corporate communications he designed effective methods that will help you to understand what motivates your future customer, and how to take action.
Understanding your future customer is not soly a privilege of marketing and sales delartments. It should be the core ingredient that fuels your company culture and behavior.
In his speech, Jan will share his knowledge about general human traits and behavior but also teach practical steps on how to get under the skin of your target group and make them love what you do.
Motivatie Canvas: inzicht in onbewust gedrag
Afspraken die niet worden nagekomen, beleidsbeslissingen die niet of verkeerd worden uitgevoerd, systemen die verkeerd worden toegepast. Het zijn allemaal herkenbare voorbeelden van situaties waarbij logische rationele keuzen niet leiden tot verwacht menselijk gedrag. En we begrijpen het nog ook.
Wat motiveert mensen?
In deze workshop neemt Jan van der Spoel je mee in het brein van je klant en laat op een energieke manier zien hoe motivatie werkt. Zo is er positieve motivatie die enthousiasme oproept, maar ook negatieve motivatie die laat zien wat iemand juist niet wil. Inzicht in motivaties is belangrijke kennis om medewerkers, klanten of relaties beter te begrijpen en vanzelfsprekender keuzen te maken.
Casino Operations Summit 2020
How to wow your future customer?
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top