Juliana Smith
Controls Analytics & Data Design Specialist
Manchester, United Kingdom
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Juliana Smith is a multi‑award‑winning data and reporting expert with a background in Physical Oceanography. For over 15 years she has explored the stories hidden within data, and since 2020 she has been leveraging Power BI to deliver scalable, high‑quality insights and data visualisations.
Specialising in project controls analytics, Juliana translates complex cost, schedule, and performance metrics into clear, actionable insights that empower confident decision‑making. Her work is defined by a commitment to accessibility, precision, and purposeful design, bridging the gap between raw data and strategic impact.
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You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai
In a tech industry that often equates success with titles, certifications, and technical mastery, it’s easy to lose sight of what truly defines our value. Our worth isn’t in the job title we hold, it’s in the work we’re meant to do.
In this session, I’ll share how the Japanese concept of Ikigai, meaning “reason for being”, reshaped my approach to personal branding. From navigating a career crisis to becoming an international speaker and STEM changemaker, I’ll walk you through how aligning with purpose transformed my visibility, impact, and career direction.
Together, we’ll explore how to build a personal brand rooted in authenticity, values, and intentional action. Through the lens of Ikigai, you’ll learn how to:
1. Distinguish your “job” from your deeper “work”
2. Align your passions, strengths, and purpose with what the world truly needs
3. Launch side hustles that energise your spirit, not just your income
4. Attract opportunities by living your brand, not chasing recognition
Whether you’re just starting out or redefining your path, this session offers practical strategies, reflective prompts, and real-world examples to help you build a brand that resonates, because when you live your Ikigai, your impact speaks for itself.
Optimising Primavera P6 Reporting with Power BI
Unlock the full potential of Primavera P6 reporting with Power BI! This session is designed to help project professionals transform P6 data into actionable insights by leveraging Power BI’s powerful analytics and visualisation capabilities.
I will explore different ways to connect Power BI to Primavera P6, break down the structure of P6 exports, and demonstrate how to build meaningful reports, including S-Curves. Additionally, I’ll highlight the importance of data accessibility to ensure that reports are inclusive for all users.
Through a real-world case study, attendees will gain hands-on knowledge of how to clean, model, and visualise P6 data, empowering them to drive better decision-making and streamline project reporting.
When Red Isn’t a Warning: The Accessibility Problem with RAG Status
Red, amber and green (RAG) status indicators are everywhere in dashboards and reports. They feel intuitive, fast and familiar, but for many users, they don’t communicate what we think they do.
In this lightning talk, I’ll briefly highlight the accessibility issues caused by relying on RAG colours, particularly for people with colour vision impairments and low vision. I’ll explain why colour-only signalling is a common accessibility failure and how it can undermine clarity and trust in reporting.
I’ll introduce tools that allow us to check accessibility issues in our reports, helping teams spot problems early and make more informed decisions about their designs.
Sampling Bias: When Data Collection Shapes the Story
Sampling bias is rarely obvious, and that’s exactly why it matters.
In this lightening talk , we’ll explore how limitations in data collection and sampling choices can shape the story an audience takes away, even when the analysis and visualisation are technically correct.
Using real-world examples, I’ll show how certain populations can be unintentionally over-represented, under-represented, or excluded entirely, and how visual design decisions can either mask these gaps or make them transparent.
This session focuses on awareness rather than accusation, understanding the limits of what a sample can tell us, and making those limits clearer through thoughtful data communication and visual design.
Beyond Red, Amber, Green: Building Colour-Accessible Dashboards
Raise your hand if you rely on red, amber, and green (RAG) to report performance and progress…
Now imagine discovering, as I once did, that a colour-blind user had spent six months quietly struggling to make sense of a dashboard, simply because the colours told a story he couldn’t see.
For millions of people with colour-blindness, those familiar RAG visuals can blur into a single message, or no message at all.
In this session, we’ll explore how to move beyond traffic-light reporting to create dashboards everyone can read and act on. You’ll learn how to apply WCAG contrast principles, introduce accessible colour themes (including a Power BI colour-mode toggle), and strike the right balance between brand guidelines and usability.
Walk away with practical techniques to build colour-accessible dashboards that inform, include, and genuinely empower every user.
Accidental Data Lies: How Poor Visual Choices Can Mislead
Welcome to the world of accidental data lies, where innocent-looking charts quietly twist the truth. And in today’s world, where ethical data visualisation is a hot (and important) topic, it's something we all need to watch out for.
We’ll uncover the most common (and sneaky!) ways charts mislead, from pie chart pandemonium to axis trickery, colour chaos, and scale fail! Expect real-world examples of chart crimes, a few laughs at visual disasters, and sharper instincts for spotting deception.
But it’s not just about dodgy design, this session also dives into the ethics of visual storytelling. We’ll explore how the ‘framing effect’ and ‘sampling bias can quietly distort meaning, and how to design with integrity so visuals inform rather than mislead.
From spreadsheet wizards to Power BI spellcasters, this session will help you create visuals that don’t just dazzle, they tell the truth and earn trust.
Learning Outcomes:
1. Spot the Sneaky Stuff:
Identify the most common ways charts mislead, including bad chart types, distorted axes, and overloaded visuals, and understand why they’re so effective at fooling us.
2. Choose the Right Chart for the Right Story:
Learn how to match chart types to data types, avoid common mismatches (like line charts for categories), and use Power BI visuals with purpose and clarity.
3. Design with Integrity:
Apply practical Power BI techniques to simplify dashboards, label data clearly, and communicate insights with transparency and trust.
Accessibility Considerations in Power BI: Designing for Everyone
Ready to future-proof your dashboards? In this 20-minute session, we’ll explore how to make Power BI reports not only beautiful and insightful, but truly accessible.
We’ll look beyond compliance to inclusive design, uncovering the tools and settings already at your fingertips inside Power BI. From keyboard navigation and tab order to colour contrast and visual cues, you’ll walk away with practical, easy-to-apply tips that work for everyone.
Blink First, Think Later: Designing Power BI Report for Human Instincts
Before users analyse your data, they blink, scan, and make snap judgements.
This session is about designing Power BI dashboards for that split second of human instinct. You’ll learn how layout, spacing, and visual hierarchy guide attention before logic kicks in, and how accessibility plays a key role in making insights discoverable, not hidden.
Expect real-world examples, quick wins, and design techniques you can apply immediately to help users find what matters without being told where to look.
When Ocean Models Become Data Models: Navigating a Career You Can’t Predict with DAX
How does an Oceanographer become a recognised Power BI leader delivering reporting solutions across complex infrastructure programmes in the UK, and an international community speaker before holding a formal leadership title?
This session explores the unexpected journey from modelling ocean circulation and processing dynamic positioning data to leading Project Controls Anytics using Power BI.
Rather than focusing purely on tools, this talk highlights the technical and analytical foundations that enable scalable, decision-ready reporting: pattern recognition, data structuring, stakeholder translation, and problem-solving under pressure.
You’ll learn how transferable analytical skills, combined with hands-on Power BI experience, can accelerate progression from report developer to reporting lead, even when starting outside traditional tech pathways.
If you’re building your career in Power BI, analytics, or data platforms, this session will challenge you to think beyond features and focus on the capabilities that truly drive impact.
What Has Power BI Got to Do with the European Accessibility Act?
When people hear about the European Accessibility Act, they usually think about websites, online shops, ticket machines or banking apps. Power BI reports? Not so much.
But here’s the reality: if your organisation uses Microsoft Power BI to communicate decisions, performance, risk or strategy, that’s a digital service. And if people can’t access it, they’re excluded from the conversation.
This topic is personal to me. After a work injury left me with nerve damage in both hands, a simple change in hardware transformed how I could work. That experience shifted how I design: accessibility isn’t an optional enhancement, it’s what enables people to participate.
In this practical, design-focused session, I’ll connect the European Accessibility Act with Web Content Accessibility Guidelines (WCAG) principles and show how they translate directly into Power BI best practice, from colour contrast and non-reliance on colour, to tab order, keyboard navigation and meaningful structure.
Attendees will leave with clear, actionable techniques to build reports that are inclusive by design, not just compliant, but genuinely usable.
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