Laura Kester
Requirements engineer and product owner @ Info Support
Veenendaal, The Netherlands
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Laura Kester is Requirements Engineer and Product Owner at Info Support.
As a requirements engineer, she bridges the gap between stakeholders and development teams. She is passionate about understanding how processes and systems work and ensuring software solutions truly meet user needs. With her background in Interaction Technology, Laura brings a unique blend of engineering, design, and ethical perspectives to her work.
She loves learning new things and sharing her knowledge and perspectives with others.
Area of Expertise
Topics
Don't fall in the metrics trap
Many of us have experience with organisations where teams are assessed based on the number of story points or stories they complete. We also know what usually happens next: teams focus on delivering the "right" number of points to avoid scrutiny from management. This approach diminishes the metric's value. When people optimise for the measurement rather than the underlying goal, the metric ceases to provide useful insights.
In this talk, we will provide insight into how to measure a value without rendering it meaningless. We will also share practical approaches for using metrics as a useful mechanism. Instead of steering teams toward higher numbers, we show how measurements can help start conversations, reveal bottlenecks, and support your hypotheses for improving your way of working.
Join us to learn how leaders can guide actual improvements rather than dashboards that only seem to suggest improvement.
Navigating Complexity: Playing chess while the rules keep changing
In my free time, I love solving chess puzzles. Finding that “mate in 3” delivers a satisfying dopamine boost. But chess follows fixed rules with calculable outcomes. Imagine if each move could result in a change of the rules. Surprise, knights can’t check the king now. Not so fun anymore, right? Yet this is often the environment we face in complex software projects where stakeholders have conflicting interests, and political alliances may be unknown.
Complex and ever-changing environments can leave teams paralysed. It is tempting to oversimplify in complex situations to achieve clarity and determine the best course of action. However, this can create dangerous blind spots that lead to the underestimation of critical risks or a waste of resources.
This talk introduces different approaches to complex decision-making. Instead of seeking perfect solutions, it will help you find “the next best move” by making incremental and reversible decisions. By embracing complexity rather than fighting it, you might discover that navigating uncertainty can deliver its own kind of dopamine hit!
Bitbash 2026 Sessionize Event
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