Michael Baeyens
Product & Design evangelist / Practice leader
Paris, France
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A reference in the world of design and product, creator of La Conf Qui Tue Le Game, and a key contributor to the rise of user- and product-centered culture at France Télévisions for over 10 years, Michael Baeyens (“Mitch”) is currently National Director of Product and Design Practices at eXalt, leading a community of more than 200 product and design professionals (since June 2024).
Following the success of Human After All — closing keynote at UX Conf 2023 (800+ attendees) and subsequently performed 8 times across France for a total audience of over 3,500 — Mitch established himself as a distinctive voice on the ethical, cultural and strategic impacts of AI, drawing a parallel between the career of Daft Punk and our relationship with automation, robotics and generative systems.
Since then, he has created and delivered two major conferences:
UI0 – Interface Zero: The Rise of Invisible Products in the Age of AI,
an exploration of how AI agents are reshaping product design by shifting from user-facing interfaces to products designed for agent-consumers. The talk examines the deep impact of this paradigm shift on design and product roles, methods and responsibilities. UI0 has been presented more than 16 times across France and internationally (including LPC Paris and PMF Zurich), reaching over 8,000 attendees and generating more than 8,000 video views.
FAMOUS – Lessons Learned on Brand, Values and Resilience from the Most Iconic (and Maybe the Most Underrated) Product of Our Times (FLUPA 2025),
a cultural and strategic analysis of Taylor Swift’s career as a product ecosystem, extracting concrete lessons on brand consistency, long-term vision, value systems and resilience that modern product teams can apply to their own work.
Recognized for mastering the art of storytelling, Mitch brings audiences along through a distinctive mix of sharp insight, humor, personal anecdotes and pop culture references. Sitting at the intersection of strategic planning, design leadership and product expertise, he delivers talks that are both intellectually rigorous and highly engaging — making him an unmissable speaker on the future of product, design and culture in the age of AI.
Area of Expertise
Topics
Interface ZERO (UI0): The Rise of Invisible Products in the Age of AI
FR: Interface ZERO (UI0) : l’émergence des produits invisibles à l’ère du tout IA
Imagine a world where screens—those familiar windows into our digital experiences—gradually fade away. In their place, intelligent, invisible systems, always connected to our intentions, take over. This future is not a distant vision—it is already here.
We are witnessing the rise of intelligent overlays integrated directly into our operating systems. These technologies are radically transforming how we design and consume products. No more clicks, no more menus—only agents that anticipate our needs before we even express them.
In this new world, search engines are being replaced by ultra-sophisticated conversational assistants. Complex queries are becoming simple dialogues. The result? SEO and interface design are fading, replaced by intent-driven journeys where AI explores APIs and makes decisions on our behalf.
Designing a product will no longer be about interfaces but about emotions and understanding deep-seated expectations. Digital products will no longer be tools to navigate, but tailored responses to barely expressed needs.
But this revolution doesn’t stop there. Every day, new technological tools push the boundaries of what we thought was possible. They compress timelines, bypass steps, and blur the lines between product, design, and technology. Everything is accelerating. Production cycles are shortening. Traditional processes are collapsing.
In this constantly evolving ecosystem, business models are shaking. Building a medium-term business plan? Mission impossible. Generative AI is announcing more powerful capabilities daily, replacing entire segments of traditional production systems.
And while the Roblox generation grows up in ever-changing digital worlds, we must rethink our products to ensure they continuously evolve. Users—more assisted and connected than ever—will no longer interact with interfaces but with systems that act for them, almost instinctively.
This implies a deep transformation in our professions. Product managers, designers, developers—our roles must reinvent themselves once again. Brands, too, face a challenge: how can they remain visible in a world where interfaces—the screens that once captured attention—are disappearing?
Competition will be fierce. Designing a compelling offering in this era of invisible products will require unprecedented creativity.
So, are you ready?
FAMOUS : lessons learned from the most iconic (and maybe the most underrated) product of our time
Et si nous étions en train de passer à côté de la plus grande leçon produit de notre époque ?
L’héritage du design ne se résume pas à des outils ou des méthodologies. L’UX ne se limite pas à l’interface.
Le design façonne nos usages, nos émotions, nos références culturelles.
Chaque produit que nous concevons laisse une empreinte : sur ses utilisateurs bien sûr, mais aussi sur la société dans son ensemble.
Ce que nous créons aujourd’hui façonne le monde de demain.
Certaines expériences suscitent un attachement viscéral, fédèrent des communautés fidèles, transcendent les modes et les cycles produits.
Et pourtant, nous sous-estimons peut-être l’un des phénomènes les plus puissants de notre époque.
À travers l’histoire d’un outsider qui a défié les codes, construit une communauté mondiale et redéfini l’impact d’un produit à long terme, cette conférence explore trois piliers essentiels :
• La résilience,
• L’alignement des valeurs,
• Et l’impact culturel durable.
Ce produit, nous l’avons sous les yeux. Nous interagissons avec lui. Il influence les usages, les identités, les émotions. Mais nous ne le voyons pas comme un produit.
Et c’est bien là tout l’enjeu : il est la plus grande leçon produit… cachée à la vue de tous.
✨ Cette conférence s’inscrit dans la lignée de Human After All: Lessons learned from Daft Punk about Design, Humanity, Technology and Robots (6 représentations, +2500 spectateurs) et poursuit une même mission : déplacer notre regard sur ce que le design peut être, sur ce qu’un produit peut faire, et sur ce qu’il peut laisser derrière lui.
Flupa UX Days 2025 – Appel à orateur·rices pour la 13ᵉ édition Sessionize Event
La Product Conf Paris 2025 Sessionize Event
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