Monica Hoyer
Fractional CMO
Durham, North Carolina, United States
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Monica Hoyer is a senior marketing executive, strategist, and certified coach with deep expertise in B2B SaaS, demand generation, and marketing automation. With 20+ years of experience leading integrated, revenue-focused marketing programs, she helps organizations align strategy, systems, and teams to drive meaningful growth.
Today, Monica works independently with SaaS companies and partners on go-to-market strategy, marketing operations, and leadership advisory. She’s spoken at Inbox Expo, DynamicsCon, Community Summit, and Partner Marketing Events, and is known for delivering practical insight, straight talk, and just the right amount of sass—on stage and off.
Area of Expertise
Topics
Why AI Made Thought Leadership Your Last Real Differentiator
Let's be honest, the marketing formula was broken before AI showed up. The only way out is genuine thought leadership — and the guts to have an opinion.
When every company has access to the same tools, the same models, and the same prompts, the advantage shifts. From automation to judgment. From volume to originality. From content to conviction.
This panel is an unfiltered conversation about what it really takes to stand out when average got faster but didn't get better — and what the ones getting it right are doing differently.
Beyond the Title: Honest Conversations for Those Who Lead
Leadership is rewarding — and relentless. The decisions are hard, the support is often thin, and the rulebook keeps changing. This roundtable is your chance to step out of the day-to-day and into an honest, peer-to-peer conversation with leaders who get it. No slides. No lectures. Just a guided discussion that goes deeper than the usual conference hallway conversation. We'll dig into the conversations that don't usually happen at a conference — honest, unfiltered, and long overdue. This is a safe space. Titles stay at the door.
Marketing Pre Day: Unlocking the Power of Thought Leadership in Your Go-to-Market Strategies
In today’s Microsoft Business Applications ecosystem, marketing professionals are no longer just promoting products and services they are focused on building partner influence, credibility, and trust. Thought leadership has become essential for standing out, driving engagement, and creating measurable impact.
During this interactive session, Microsoft MVP Rick McCutcheon, host of PartnerTalks and Monica Hoyer, CMO of PartnerTalks, will co-present a lively discussion with leading marketing influencers and content creators who have successfully integrated thought leadership into their go-to-market strategies.
This session will explore:
• Why thought leadership is critical for partner marketing success in 2026 and beyond
• Effective strategies for producing high-impact content that establishes your organization as an authority in your industry.
• How to leverage social platforms, events, and influencer collaborations to amplify your message
• Real-world examples of marketing campaigns powered by thought leadership
Rick and Monica will guide the discussion with practical insights from multiple perspectives, followed by an audience Q&A to help marketers apply these strategies to their own plans.
Monica Hoyer
Fractional CMO
Durham, North Carolina, United States
Actions
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