Speaker

Fatima Ummi Abdulkadir

Fatima Ummi Abdulkadir

Product Designer

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Fatima Ummi Abdulkadir is a full-stack product designer who leans more toward research, growth design, and product management. She finds data fascinating and works at the intersection of product and business impact (design-driven growth), combining excellent user experience with winning business results.

She's exploring UXD for Web3 and currently building dApps for Web3D Media.

Area of Expertise

  • Information & Communications Technology
  • Arts

Topics

  • Growth Design
  • Product led growth
  • Product Design
  • ux research
  • UX Strategy&Research
  • UX Evangelist
  • UX / Accessibility
  • Product design in Web3
  • Design Thinking
  • Design driven growth
  • UI/UX Design
  • UI/UX
  • Design led growth
  • User Experience Design

Converting Product Outcomes to Business Impact through Design Experimentation

Converting Product Outcomes to Business Impact through Design Experimentation is a talk that showcases design led strategies that utilizes meaningful value loops to drive business outcomes.

It teaches how designers can drive business outcomes for organisations and projects they are involved in by putting the product/idea they are working on at the centre of the customer experience and the outcome inturn results to business impacts

As an organisation, you will learn how to leverage the power of design to drive meaningful business impact and as designers you will learn how to approach design through the dual lens of customer experience and business impact

Growth Hacking for Product Designers

Growth Hacking for Product Designers is a talk that explores opportunities for product designers, UI/UX designers, UX designers, to elevate their work in their area of practice within organizations and the projects they are involved in.

Design has been an afterthought in growth discussions, yet growth depends heavily on design. Designers can have a depth in any area of practice, research, motion, branding, visual design etc

As designers, our work doesn’t have to end in just moving pixels, we can move business outcomes too and as such, this can only result from thinking outside of the box.

Design has the power to drive meaningful business impact and this talk will delve into the strategies, best practices, and real world case studies that showcase how businesses can leaverage design for growth. In today's competitive landscape, staying ahead requires continuous innovation and experimentation and design is a key driver of that process.

As a designer you will be able to learn to come up with design led strategies to drive growth for businesses enabling you to stay ahead in your field, and seize better opportunities in today’s competitive landscape

Fatima Ummi Abdulkadir

Product Designer

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