Ahmed Elyamany
Sitecore, GTM, Product Marketer
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Ahmed is a product marketing manager with a wealth of experience exceeding 20+ years in technology solutions. He has 5+ years of experience at Sitecore and is presently London based. Prior to this, he established his professional career in Cairo, Riyadh, and Dubai. Ahmed has a deep interest for modern marketing strategies including a huge passion for Gen-AI and customer understanding/value co-creation.
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Sitecore and Generative AI: Shaping the Future of Personalization
As digital experiences are revolutionarily evolving with advancements in AI, so too must our strategies for engagement and personalization. In this session, we will dive into the powerful combination of Sitecore Personalize and Generative AI, showing the different themes of how this technology fusion can reshape the customer experience landscape.
We will focus on Marketer creativity and AI augmentation models, as well as on real-world use cases. We are going to showcase how businesses can use Gen AI to create more personalized, impactful, and ultimately, successful customer journeys. Whether you're a seasoned Sitecore user or just starting to explore the potential of AI in marketing, this session will inspire new ideas and insights.
Continuous Market Segmentation using Sitecore CDP
The journey to empower 1:1 customer experience through human understanding and modern tools
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