Andjelka Djukic

Andjelka Djukic

Head of Sales at Eclincher and a Co-Founder of Innovative Women of Serbia

Belgrade, Serbia

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Andjelka Djukic is a SaaS and digital platform professional specialising in AI, technology adoption, and human decision-making. She currently serves as Head of Sales at Eclincher, with prior experience in the edtech sector. She has contributed sessions at DevLearn, ACHE, and Learntec Karlsruhe, and is Co-Founder of Innovative Women of Serbia, where she explores leadership, credibility, and professional perception in modern work environments.

Area of Expertise

  • Business & Management
  • Government, Social Sector & Education
  • Information & Communications Technology

Topics

  • AI & the Future of Work
  • Women in Tech & Leadership
  • Digital Transformation in Education
  • Digital Transformation in Educational Institutions
  • SaaS Growth Sales & Marketing
  • Social Media Social Listening & Digital Marketing
  • Equity Inclusion & Workplace Systems
  • AI in Marketing & Communications
  • Leadership from a Global Perspective
  • EdTech & Learning Innovation
  • Human-Centered AI

AI Adoption Is Not a Tech Problem — It’s a Human Systems Problem

AI adoption is often presented as a question of tools, automation, and productivity. But in real organizations, the biggest challenges are usually much more human: unclear ownership, low trust, messy workflows, poor communication, and teams that are expected to adapt faster than they are supported.

This session explores what it actually takes to move from AI experimentation to meaningful business impact. It will look at how AI changes the way teams learn, communicate, sell, market, support customers, and make decisions — and why many initiatives fail when organizations focus only on the technology, not the systems around it.

The session will offer a practical framework for identifying useful AI use cases, preparing teams for adoption, building trust in AI-assisted workflows, and avoiding “productivity theatre” — the illusion of progress created by more tools, more outputs, and more speed, without better decisions or outcomes.

Attendees will leave with a clearer way to evaluate AI adoption: what problem it solves, who owns it, how workflows need to evolve, what success should look like, and how to make AI useful without making work noisier.

AI Adoption Is Not a Tech Problem — It’s a Human Systems Problem

AI adoption is often presented as a question of tools, automation, and productivity. But in real organizations, the biggest challenges are usually much more human: unclear ownership, low trust, messy workflows, poor communication, and teams that are expected to adapt faster than they are supported.

This session explores what it actually takes to move from AI experimentation to meaningful business impact. It will look at how AI changes the way teams learn, communicate, sell, market, support customers, and make decisions — and why many initiatives fail when organizations focus only on the technology, not the systems around it.

The session will offer a practical framework for identifying useful AI use cases, preparing teams for adoption, building trust in AI-assisted workflows, and avoiding “productivity theatre” — the illusion of progress created by more tools, more outputs, and more speed, without better decisions or outcomes.

Attendees will leave with a clearer way to evaluate AI adoption: what problem it solves, who owns it, how workflows need to evolve, what success should look like, and how to make AI useful without making work noisier.

Andjelka Djukic

Head of Sales at Eclincher and a Co-Founder of Innovative Women of Serbia

Belgrade, Serbia

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