Product Oriented Software Engineering (POSE): Software Delivery Reimagined for Product Excellence

Imagine if your engineering team could reduce your workload, take ownership of day-to-day development tasks, and free you to focus on strategy, vision, and delivering real value. That’s exactly what Product-Oriented Software Engineering (POSE) offers. Unlike approaches where a single software engineer takes on product responsibilities, POSE transforms all software engineers into Product Engineers who deeply understand both the product’s technical and strategic goals. This unique approach eliminates misalignment, streamlines your workload, and tackles one of the most pressing challenges for Product Managers: burnout.

As a Product Manager, you may find yourself buried under tactical responsibilities like writing user stories, maintaining backlogs, prioritizing tasks, resolving misalignments, and monitoring dependencies. POSE can help you shed these burdens. Many of these responsibilities either disappear altogether or are shifted to Product Engineers. Misalignment issues decrease significantly because Product Engineers internalize the product vision and align their work accordingly, reducing the need for constant oversight. Similarly, operational responsibilities like refining requirements, managing day-to-day execution, and providing Level-of-Effort (LOE) estimates are taken on by Product Engineers, freeing you to focus on the strategic aspects of your role.

Teresa Torres’ vision of the “Product Trio” (Product Manager, Designer, and Engineer) is a powerful framework for collaboration that ensures alignment and effective communication. POSE makes this vision highly attainable because a Product Engineer (designated as a Flex Engineer) has a #1 priority responsibility to be available for collaboration at a moment’s notice. While not exclusively dedicated to collaboration, this prioritization effectively mimics dedicated availability, enabling seamless support for product discovery, design discussions, LOE estimates, and execution planning. This minimizes delays, reduces friction, and allows the Product Trio to work together efficiently toward shared goals.

How POSE Can Help You as a Product Manager:
• Eliminates some responsibilities altogether: Misalignment issues, repetitive micromanagement, and redundant oversight diminish as Product Engineers fully align with the product vision and execute autonomously.
• Shifts operational responsibilities: Tasks like refining requirements, tracking progress, resolving technical dependencies, and providing LOE estimates move to Product Engineers, reducing your cognitive load.
• Frees time for strategy: With fewer tactical demands, you can focus on vision-setting, market analysis, and high-impact decision-making.
• Improves collaboration: A shared understanding of the product vision ensures smooth communication and alignment across teams.

This approach isn’t theoretical—it’s a proven methodology that has been implemented and refined over nearly two decades at G3 Technologies. POSE can help you, as a Product Manager, lead large, complex efforts with less friction, fewer misalignments, and greater success. It offers a clear path to reducing burnout and enhancing your focus on strategic leadership, enabling you to thrive in your role.

Join this session to learn how POSE can transform your role as a Product Manager by lightening your workload, amplifying your strategic impact, and giving you the space to thrive. Let’s unlock the full potential of your teams and deliver better products—together.

Target Audience - Product Managers, CPOs, CEOs. This talk can be adjusted to different audiences.
Preferred Session Duration - 30-60 minutes. This duration can be adjusted.
Session Delivery/Format - In-person and virtual.

Achieving Product Team Agility: Empowering Cross-Functional Individuals with AI

As software complexity has grown 50x since the inception of Agile and Scrum, the next evolution in agility demands a shift from cross-functional teams to cross-functional individuals—professionals who blend technical expertise, product thinking, and collaboration skills. This evolution is now highly achievable with the advent of AI tools that accelerate skill growth and amplify individual impact.
Drawing from strategies I’ve successfully implemented with my own engineering teams, this talk will explore:
1. A spectrum of product team topologies, ranging from the least agile to the most agile, and how shifting toward cross-functional individuals accelerates agility.
2. How cross-functional individuals reduce handoffs, accelerate decisions, and enhance team responsiveness, enabling smaller, more efficient teams by collapsing traditional role silos.
3. How AI tools empower lesser technical staff to operate with near Tech Lead-level insights for effective technical team management and engagement.
4. Practical strategies for using AI to help team members become cross-functional individuals, based on real-world experience.
Attendees will leave with actionable insights grounded in proven practices that have helped my teams unlock faster innovation, improve collaboration, and deliver meaningful business outcomes with greater efficiency.

Evolving the Engineer: A Leadership Roadmap for the AI Era

AI is here—and it’s transforming software engineering faster than most leaders are prepared for. GenAI tools like Copilot and Cursor are boosting productivity by automating routine coding tasks, but they’re also contributing to significant layoffs. Pure software engineering roles are under threat, and leaders urgently need a plan to evolve their teams.

In this talk, Andrew Park—a longtime Engineering and Product Leader—delivers a clear, field-tested roadmap for evolving engineers in the AI era. He shows how to help your teams harness AI for speed—while leveling up in the areas GenAI can’t touch: product thinking, system design, craftsmanship, maintainability, and the collaboration skills needed to work across product, design, customers, and dependent teams.

You’ll walk away with a practical strategy for transforming engineering roles and building smaller, more capable teams—enabling your organization to meet executive demands to do more with less, without sacrificing product quality or long-term agility. This is how you secure engineering careers—and your product’s future—in an AI-driven world.