Andrey Cunha
Enterprise Architect at Xebia Netherlands
Amsterdam, The Netherlands
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With over 15 years in IT architecture, digital transformation, and organisational design, I have dedicated my career to bridging technology, business strategy, and team effectiveness. My journey started as a software engineer, evolving into enterprise architecture and technology leadership roles, where I have helped organisations navigate complex digital transformations, cloud adoption, and IT governance. Having worked across finance, retail, SaaS, and consulting, I have led cross-functional teams, restructured IT landscapes, and improved collaboration models to accelerate value delivery.
I strongly believe that successful transformations go beyond technology—they require well-structured teams, clear communication, and continuous learning. My passion lies in helping organisations reduce complexity, create scalable architectures, and foster high-performing teams. Whether through collaborative modeling, strategic advisory, or technical leadership, I always focus on creating sustainable, adaptable systems that empower teams to do their best work.
Area of Expertise
Topics
Humanising Architecture: Empowering People Through Design
In a world increasingly driven by technology, many systems alienate the very people they’re meant to serve. We’ve seen it time and again—technically excellent systems that frustrate users or misalign with team needs. Why? Because technology often prioritizes functionality over humanity.
This presentation will explore how to design systems that connect with real human needs. Drawing on examples from real-world projects, we’ll uncover how impersonal designs lead to disengagement and how a human-centred approach fosters collaboration and empowerment.
Attendees will leave with a clear framework for balancing technical excellence with usability, and practical strategies for creating architectures that resonate with users and inspire teams. By reflecting on their own design practices, they’ll gain the tools to make systems that are not just functional but deeply empowering.
Takeaways:
• Recognize the hidden costs of neglecting human experience in design.
• Learn techniques to engage users and align systems with team collaboration.
• Gain actionable steps to create architectures that empower and inspire.
Behavior-Driven Architecture: Designing Systems That Align with Human Behavior
Why do so many systems fail to achieve their goals? The issue often lies not in their technical design but in their disconnect from the behaviours and needs of their users. Misaligned systems lead to poor adoption, inefficiency, and wasted potential.
This talk explores behavior-driven architecture as a solution to this challenge. Drawing on insights from real-world applications and the principles of Behavior Science, attendees will learn how to uncover behavioural patterns, design systems that align with them, and foster better user engagement.
By the end of the session, participants will have practical tools and strategies to transform misaligned systems into solutions that deliver meaningful, measurable outcomes.
Takeaways:
• Identify how misaligned systems impact adoption and performance.
• Learn techniques to map and align user behaviours with architectural design.
• Gain actionable steps to create systems that engage and empower users.
Agile Enterprise Architecture: Breaking Down the Ivory Tower
Enterprise architecture has a reputation for being stuck in the ivory tower—slow-moving, overly complex, and disconnected from day-to-day realities. In today’s fast-paced environment, this outdated perception can stifle collaboration and innovation.
This session reimagines enterprise architecture as a dynamic and collaborative discipline. By adopting agile principles, architects can break down silos, balance long-term vision with short-term needs, and enable cross-functional teams to thrive. Attendees will leave with actionable insights to transform enterprise architecture into a strategic enabler of agility and innovation.
Takeaways:
• Understand the limitations of traditional enterprise architecture.
• Learn how to embed agile principles into architectural practices.
• Gain tools to position EA as a collaborative driver of organizational success.
Using Cell Model Topology to Manage Complexity
As organisations grow and navigate disruption, complexity often spirals out of control. Without effective strategies to manage this complexity, efforts to scale or adapt can falter. This session introduces the cell model, a powerful framework for analysing and managing complexity within organisational structures.
The cell model provides a lens to understand how organisational components evolve—from genesis to their broader context—and offers practical strategies to manage factors influencing complexity, such as change, integration, and scalability. Focusing on the human side of organisational change ensures that team members remain supported and empowered throughout transformation.
Key Takeaways for Attendees
A) Analysing Complexity:
- Learn to break down organisational structures into manageable units using the cell model.
- Explore how context and scenarios impact structure and decision-making.
B) Managing Influencing Factors:
- Identify the drivers of complexity and practical strategies to mitigate risks.
- Develop a toolkit for balancing integration, scalability, and adaptability.
C) Strategies for Change and Growth:
- Gain frameworks to navigate organisational change, ensuring cohesion during growth and disruption.
- Apply cell model strategies to scale effectively without losing agility.
D) Empowering Teams Through Change:
- Learn to support and align team members during transitions using the cell model.
- Build systems that prioritise clarity, communication, and shared ownership.
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