Anna Sinitsyna
Digital Analytics Manager. Consult enterprises all over the globe. Based in Columbus, OH
Columbus, Ohio, United States
Actions
Anna is a seasoned data analytics professional with over 10 years of experience in marketing, data analytics, and consulting spanning retail, travel, media, and financial services industries. Her journey in digital analytics commenced during her internship at Vice Media, a digital media and broadcasting company, where she gained proficiency in Google Analytics.
Anna has a diverse background, having worked in both agency and client-side environments. She has delivered comprehensive analytics recommendations for websites, mobile applications, and connected TV (OTT) apps to organizations of varying sizes, including Fortune 500 clients. Anna's expertise extends to presenting on an array of subjects, ranging from the online behavior of business travelers to mobile app measurement and attribution utilizing Firebase and the GMP stack.
Throughout her career, Anna has remained devoted to the digital media landscape. In 2014, she relocated to Ohio, where she assumed several roles in data analytics, acquiring proficiency in traditional marketing channels that complement her mastery of diverse mediums and platforms.
Links
Area of Expertise
Topics
Brain Explorers: Journey into the 8 Senses and Playful Solutions for Super Sensitivity!
Do you know someone who shies away from hugs or fears the swings? Or wears long sleeves in the heat of summer? Perhaps someone who covers their ears at the sound of a vacuum cleaner? Dive into the 8 senses that make us human (you likely know 5 already!) Get ready to have fun with tools and games designed to help kids facing sensory challenges. From weighted blankets and sensory swings to kinetic sand and scooter boards, you'll get to try them all. And guess what? You'll even create your very own calming sensory jar to practice these techniques at home. Everyone's invited, so let's embark on a sensory adventure together! (All ages welcome; assistance will be needed for kids under 3 due to small parts.)
I have a neurodivergent child with a sensory integration dysfunction (also called Sensory Processing Disorder, or SPD). I will bring tools we use at home to share with the audience and to teach the audience regulation skills I learned after over a year in therapy for my child. Also, sensory jars are just pure fun to make for all ages!
Navigating Career Comeback: Strategies for Accelerating Progress from Entry-Level to Mid-Level Roles
Imagine the scene: after a career hiatus, you find yourself as an entry-level associate, introducing yourself as the technical project lead, interweaving your two-year experience of cultivating Ginger. No, not the startup kind, but the variety that thrives in Honduras. The transitional journey is remarkable, but what's next?
For those who have re-entered the professional arena following a career break, this session serves as a guiding compass. It will delve into strategies crucial for swift advancement within your teams. You will understand what to seek in company culture, upskilling programs, and team structure, leveraging prior experience to prime yourself for success in your newfound field. Exiting this session, you'll carry a comprehensive toolkit and be poised to flourish, transitioning from entry-level to mid-level roles within a year.
Target audience: professionals re-entering the workforce after a career break (parental leave, mass layoffs, sabbatical, taking care of their own consulting business, etc.). Wide variety of people are welcome as the talk is not strictly about IT professionals. Session duration = 30-60 minutes.
Navigating Legal Risks: Data Monetization with Confidence
Consider this scenario: for years, you've been sharing user data from your website and app with social networks. Suddenly, a legal summons presents a stark choice – face litigation or dismantle all analytics tags. There is one caveat – you're in the business of sharing data about your users for profit.
For those engaged in user data collection, analytics, website and app product development, and the comprehension of user behavior, this session will introduce strategies to approach analytics data collection in a manner that prevents costly legal battles. You will gain an understanding of what durability entails and how to configure your marketing tech stack. Drawing inspiration from media enterprises proficient in profitable data monetization, you will exit this session with actionable insights to safeguard your business.
Target audience: any professional who is responsible for data collection, processing and storage, any web or app developer or a company that collects, stores and shares data about their users with third parties. Talk length: 45-60 minutes (I can tweak the content length depending on a time slot assigned). No technical requirements. First public delivery is at the all-company learning sessions.
Anna Sinitsyna
Digital Analytics Manager. Consult enterprises all over the globe. Based in Columbus, OH
Columbus, Ohio, United States
Links
Actions
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top