April De Crescentis
Founder & CEO/CMO at Harlequin Consulting LLC
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April is a seasoned strategist, marketing expert, and entrepreneur with nearly 20 years of experience driving growth across diverse industries, including healthcare/MedTech, telecom, insurance, events, energy, and most recently, real estate. As Founder and CEO of Harlequin Consulting, she partners with small and growing businesses to scale their marketing and develop strategies that deliver tangible results. From start-ups to Fortune 500 companies, April has built high-performing teams, launched successful product lines, and led initiatives generating millions in revenue. With deep expertise in healthcare and MedTech, she brings a unique perspective to innovation and commercialization in these complex sectors.
Beyond consulting, April is passionate about teaching the next generation of marketing leaders at MSU Denver and supporting patients and clinicians through pet therapy at UCHealth Anschutz with her dog, Ivy. In her spare time, she enjoys watching her 13-year-old son compete in football and wrestling, taking her 2-year-old to the park, and exploring breweries or concerts with her husband.
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Marketing Toolbox: Building Your Blueprint for Startup Success
A strong marketing strategy is essential for startup success. However, many struggle to distinguish between a marketing strategy and a tactical plan, often leading to missed opportunities. This 60-minute hands-on workshop is for startups ready to drive brand differentiation and adoption. We'll dive into customer personas and brand-defining value propositions—essential tools for building a strategy that makes sense for your target audience. By the end of the session, you’ll leave with a blueprint to start implementing your marketing strategy in real time.
Denver Startup Week 2024 Sessionize Event
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