Ashay Satav
Director of Product at ebay
San Jose, California, United States
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Ashay is a seasoned product leader with 17 years of experience in the SaaS and E-Commerce space. He has a consistent track record of delivering innovative and ground breaking products in the APIs and platform space for number of companies including eBay, Intuit, Blackhawk network etc creating immense customer value.
Currently, as a Director of Product management at ebay, Ashay is modernizing the overall listing platform with a modern tech stack that enables a highly resilient platform with improved listing experience for sellers and enables listings that convert better. He and his team are also re-envisioning the public API offerings from eBay by modernizing the framework and simplifying the overall selling APIs for external Developers. Ashay also leads the charter to bring use the power of generative AI and supercharge the no-code listing tools for small business to list with minimal hassle.
In the past experience, Ashay was leading the overall charge of the external developer experience and API ecosystem for QuickBooks product at Intuit, helping small Business to efficiently run their business using multiple business products. At Blackhawk Network, Ashay pioneered the Omni-commerce APIs and revamped operations platform (orders, refunds, chargebacks etc) for the company to expand strategic partnerships and help developers build a native experience of gift card offerings.
Beyond professional achievements, Ashay serves on a product strategy advisory board, is an active member of organizations like IEEE, PDMA and engages actively with the product community!
Area of Expertise
Topics
APIs as business drivers - Ecosystem led growth
APIs have become essential in today’s interconnected digital economy, enabling businesses to integrate, share data, and expand their reach. They are no longer just technical tools but strategic enablers, driving significant revenue—accounting for 38% of an average company's earnings. As the global economy shifts toward integration, firms leveraging APIs can innovate and scale faster, while those remaining siloed risk stagnation. As part of this session we will explore API-driven ecosystem growth, contrasting it with traditional product-led strategies, examining case studies, and discussing ways to lower adoption barriers and future trends in API ecosystems.
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