I am a Commercial Marketing Consultant and Fractional CMO who specialises in helping Founders, Business Owners and CEOs navigate the complexities of modern marketing.

With over 20 years of experience in corporate roles and consulting, I help companies move away from a "tactical obsession" toward an evidence-based strategy rooted in marketing science.

By diagnosing structural breaks and aligning marketing with sales, Bernard enables marketing functions to operate smoothly, thereby improving revenue operations and boosting growth.

My talk focuses on applying the foundational, timeless elements of good marketing to drive business growth. It pains me that marketing is often a black hole, and that the proposed solutions miss the mark by not going back to basics and winning new customers.

Bernard Jansen is ’n kommersiële bemarkingskonsultant en deeltydse bemarkingshoof wat besigheids eienaars en CEOs help om hul bemarkings funksie te vestig en te versterk.

Met meer as 20 jaar ondervinding, help Bernard entrpreneurs en maatskappye om op te hou rondtas met lukrake bemarking en eerder oor te skakel na ’n plan wat op werklike data en bemarkingswetenskap gegrond is.

Deur die swak plekke in ’n besigheid se bemarkingsbenadering op te spoor, help Bernard hulle om meer doelgerig uit te brei. Dit gee leiers die vryheid om op te hou mikrobestuur en bring stabiliteit na die hele inkomste-proses.

My praatjie fokus op die toepassing van die fundamentele, tydlose elemente van goeie bemarking om besigheidsgroei te dryf. Dit pynig my dat bemarking dikwels 'n swart gat is, en dat die voorgestelde oplossings die kol mis deur nie terug te gaan na die basiese beginsels om nuwe kliënte te wen nie!