Bernard Jansen
Marketing Strategist & Fractional CMO
Bemarkingskonsultant & Deeltydse Bemarkingshoof
Johannesburg, South Africa
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Bernard is a strategic marketer who consults for privately owned companies as an outsourced marketing executive. He helps these businesses build their marketing functions and put the structures and strategy in place to effectively drive sales and build brands.
Having worked with clients across Southern and East Africa since 2013 under his boutique consultancy, Firejuice, Bernard helps companies in sectors as diverse as fashion, food, beauty, technology, mining and finance take a structured strategic approach to driving growth in some of the toughest markets on the planet.
As a speaker, Bernard focuses on the transformative power of marketing in unlocking business growth.
Bernard is 'n strategiese bemarker wat as konsultant en uitgekontrakteerde bemarkingsbestuurder vir startups en mediumgrootte maatskappye werk. Hy help hierdie ondernemings om hul bemarkingsfunksies op te bou en die nodige strukture en strategieë in plek te stel om verkope doeltreffend aan te dryf en handelsmerke te bou.
Met sy agtergrond in uiteenlopende sektore regoor Suider- en Oos-Afrika, praat hy oor bemarkingsstrategie en -uitvoering in entrepreneursomgewings waar begrotings beperk en spertye dringend is.
Bernard konsulteer reeds sedert 2013 deur sy bemarkingskonsultasiefirma, Firejuice. Voor dit het hy in die korporatiewe sektor as 'n handelsmerkbestuurder (brand manager) gewerk, tesame met tydperke as 'n agentskapbestuurder en hoof van bemarking by 'n tegnologiemaatskappy.
As spreker fokus Bernard op die transformerende krag van bemarking om besigheids groei te ontsluit.
Area of Expertise
Topics
How to Sell Your Brilliant Technology: The Human Insight That Beats The Engineering
You've built brilliant technology, but why isn't it selling? The answer is often the 'Triple D' Trap: Deep, Detailed, Digital obsession. You've focused on technical perfection, not human connection.
As a Fractional CMO, I constantly see big budgets go into complex technology to try to fix problems that are fundamentally failures of emotional relevance. The hard truth is, Tech Stacks Alone Fail to Fix Human-Centric Problems. You can't sell a product that lacks a compelling human insight, no matter how clever the code is.
This talk is for every developer, entrepreneur, and manager who deals with the business reality of getting their tech adopted. I'll show you how to spot a creative debt problem, why human insight must precede feature development, and how to stop burning capital trying to track and market a broken sales message. Let's stop debating pixels and start debating purpose - it’s time to learn how to sell your tech using emotion and strategic relevance.
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