Candyce Edelen
LinkedIn Social Selling Expert
Fort Collins, Colorado, United States
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Candyce Edelen is a seasoned entrepreneur with valuable experience from co-founding two fintech companies, including one that made the Deloitte Fast 50 list in 2004. Since 2007, she has led PropelGrowth, helping financial and tech firms develop go-to-market strategies, with 13 clients achieving successful exits during this time.
In 2018, she pivoted her focus and used LinkedIn to rapidly build a new pipeline. This success led her to teach hundreds of small business owners and sellers how to attract leads and build effective sales pipelines reliably.
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Use LinkedIn to Build Your Brand and Attract Ideal Leads
LinkedIn is a powerful platform for business development.
Learn a simple strategy to build your brand, attract and get meetings with your ideal prospects on LinkedIn.
What you'll take away:
* A framework for success on LinkedIn AND a free checklist.
* A simple profile tweak to instantly establish credibility.
* A hack to build visibility even if your network is tiny.
* A proven approach to establish relationships with cold leads.
Session attendees get free workbooks to help them quickly implement these techniques.
"Candyce’s uniquely human approach to LinkedIn finally teaches sales and business leaders to use social media as it was intended—to build relationships. If you’re looking for an effective way to slice through all the chatter and stand out in a crowded market, this is it!"
~ Laura Schomaker (ERP, Cloud & Networking Experts
Specializing in Acumatica & Microsoft Solutions)
Thought Leadership is Your Competitive Superpower
Thought leadership is crucial for building your brand and attracting clients. It establishes credibility, differentiates you in a crowded market, and fosters trust through valuable insights.
In this session, you’ll learn how to turn conversations you're having every day with clients into impactful content that showcases your expertise.
We’ll simplify the process using AI tools, making it easy to leverage your existing knowledge.
Discover how to position yourself as a trusted resource, nurturing relationships that lead to lasting client engagement and growth.
LinkedIn Profile Masterclass: Crafting Your Digital First Impression
If you're running a business or in a customer-facing role, your LinkedIn profile is NOT your resume.
It's a tool to attract your ideal audience.
It's the first place people go to check you out.
Does your profile attract...or repel?
Join this session to transform your profile into a magnet for your ideal customers, investors, partners and talent.
***Bring your computer to shape up your headline, about and experience.***
You'll get a workbook and step by step instructions to turn your profile into a business asset.
Speaker: Candyce Edelen https://www.linkedin.com/in/candyceedelen/
USE LINKEDIN TO BUILD YOUR SALES PIPELINE
As a Microsoft partner, it can be hard to prospect for new clients while also running the business.
But if you don't consistently add new opportunities to your pipeline, you risk running into a cash flow crisis down the road.
This session will help partner owners, senior execs and senior salespeople learn a simple strategy to consistently get meetings with your ideal prospects using LinkedIn or other cold outreach. Once you learn the model, you can replicate it with your sales team.
This session is taught by:
Brian Galicia - Global Partnership Leader @ Microsoft
Co-Author of "Navigating LinkedIn for Sales"
LinkedIn Top Voice
Candyce Edelen - CEO, PropelGrowth
Serial entrepreneur
Lead trainer of PropelGrowth Prospecting Accelerator
Top Sales Prospecting Voice on LinkedIn
What you'll take away:
- A human-to-human way to prospect without spamming.
- How to leverage Sales Navigator to speed up your process
- A critical profile tweak to attract your ideal customer.
- Simple steps to build awareness even if your network is tiny.
- A proven approach to start conversations with cold leads.
- Strategies for using AI to speed up the process.
You'll also get a free workbook and checklists to help you better leverage LinkedIn.
Enhancing Customer Engagement on LinkedIn with AI: Key Strategies and Insights
This session focuses on utilizing Artificial Intelligence (AI) to improve customer engagement on LinkedIn. We will explore AI's role in personalizing interactions and analyzing data for more effective communication on this vital business networking platform.
Key Topics:
• An introduction to AI technologies that can enhance LinkedIn.
• Demonstrate how AI can customize messaging and content to engage specific audience segments effectively.
• Discuss AI's ability to analyze user data for identifying prospects and predicting networking opportunities.
The session will include:
• Practical examples of AI-generated prompts for LinkedIn content to illustrate engaging and personalized outreach strategies.
• A balanced view of the benefits and challenges of using AI on LinkedIn, considering ethical aspects and the balance between automation and the human touch.
This interactive session is ideal for sales and marketing professionals looking to leverage AI for a more impactful LinkedIn presence.
Cold to Sold: Mastering the Art of Conversational Prospecting
Are your sales outreach efforts getting ignored in a competitive market? Transform your strategy by mastering the art of human-to-human prospecting. This session will guide you away from aggressive sales tactics and pitch-slapping, towards building genuine relationships through meaningful dialogue.
Discover how AI can help you identify what prospects care about, enabling you to initiate conversations that are both relevant and welcome. This isn't about automating outreach; it's about making each interaction count, significantly increasing response rates.
This session will help you dramatically boost outbound sales effectiveness. It's ideal for Microsoft partners - both resellers and ISVs who need to grow your sales pipeline.
You will learn how to:
Embrace a Human-to-Human Prospecting Strategy: Enhance your outreach with genuine, personal dialogue.
Avoid Pitch-Slapping: Engage clients in dialogue, avoiding aggressive sales tactics.
Use AI to Find Conversation Starters: Leverage AI tools to start conversations without losing the human touch.
Maximize Sales by Building Trust: Cultivate trust in every interaction, enhancing the prospects' likelihood to purchase.
Note: This session includes a workbook to help you implement what you learn. It includes examples, templates and sample AI prompts to get you started.
Go from Invisible to Influential in 30 Minutes a Day
Capturing your target audience's attention is tough. But it's critically important for your business to grow.
LinkedIn can help. There you can attract attention and build trust with future buyers. You can also use it to gain email subscribers.
But there's a right way and a wrong way to do this.
Join this session to learn how to establish yourself and your firm as a thought leader.
You'll learn 3 simple tactics you can use every day. If you'll invest just 30-60 minutes a day consistently, you'll start attracting inbound leads.
We'll also discuss how to repurpose content and win email subscribers. You can use simple strategies to nurture relationships and turn leads into prospects.
Learn how to:
* Rise above noise on LinkedIn
* Stand out as an industry thought leader
* Be recognized as a trusted advisor
* Attract and nurture a steady stream of qualified leads
Speaker: Candyce Edelen, Social Selling expert https://www.linkedin.com/in/candyceedelen/
USE LINKEDIN TO BUILD YOUR SALES PIPELINE
It's hard to prospect for new clients while also running the business. But if you don't consistently add new opportunities to your pipeline, you risk running into a cash flow crisis down the road.
This session will help owners and senior team learn a simple strategy to consistently get meetings with your ideal prospects using LinkedIn or other cold outreach. Once you learn the model, you can replicate it with your sales team.
What you'll take away:
- A human-to-human way to prospect without spamming.
- A critical profile tweak to attract your ideal customer.
- Simple steps to build awareness even if your network is tiny.
- A proven approach to start conversations with cold leads.
- Strategies for using AI to speed up the process.
You'll also get a free workbook and checklists to help you better leverage LinkedIn.
How MS Partners can win on LinkedIn as Microsoft Experts
When selling Dynamics solutions, winning your prospect’s trust is the most critical factor driving sales success. It's your primary differentiator.
But first you must establish yourself as a credible industry authority.
This session reveals how, in just 30 minutes a day, you can turn conversations you’re already having with clients into powerful content.
You'll learn to leverage AI to quickly transform discussions into compelling posts, articles, and more. Distribute this content across channels like LinkedIn, email, and your blog to boost visibility.
You'll leave with an easy, step-by-step blueprint to repurpose everyday conversations into a thriving content engine and become recognized as a trusted Dynamics advisor.
You’ll learn how to:
- Turn customer conversations into powerful thought leadership
- Invest 30 minutes a day to produce authoritative content
- Use AI to produce LinkedIn posts, blog articles, emails, and more
- Become a trusted resource prospects want to work with
Candyce Edelen
LinkedIn Social Selling Expert
Fort Collins, Colorado, United States
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