Email Marketing 101

Does email marketing make your head spin? Is trying to learn all the tips, tricks, and legal ins and outs distracting you from doing your actual work? Then Email Marketing 101 is the course for you! We'll cover everything you need to know to set up a compliant, deliverable, effective email marketing system for your practice. From email marketing service platforms to driving subscribers to your newsletter, we'll cover all the basics to give you the confidence to grow your audience without sacrificing your sanity.
This presentation has helped authors, small business owners, artists, and solopreneurs across the United States, and was recently updated to include sections on AI usage, new spam filtering protocols, and expanded audience segmentation and testing sections.

Defining Your Thesis Statement: A Brand Identity Guide

Are you struggling with refining your brand's tagline and elevator pitch? When you look at your branding, do you feel like it doesn't quite fit with who you serve and what you offer?

If this sounds like you, it's time to define your brand's thesis. With an in-depth workbook included, this session will lead you through the process of identifying your ideal customer and marrying that with how you want potential customers to view your brand. Then, we'll put that together into one declarative statement that you can use

Once we've identified your brand's unique thesis statement, you'll receive practical next steps on how to apply the statement to your branding guidelines, your elevator pitch, and your general messaging, with in-depth examples included to inspire you and guide your process.

Email Marketing for Founders: A Simple System that Converts

Many entrepreneurs and small business owners know they should be using email marketing, but struggle with what to send, how often to send it, or how to even start building their list, much less how to turn subscribers into paying customers.

This session breaks email marketing down into a simple, sustainable system designed for real businesses. Attendees will leave with a clear framework they can immediately implement, from compliance to A/B testing.

Ideal Audience: Creatives, founders, service providers, and small business owners who want to use email marketing more effectively without feeling overwhelmed.
Presented at:
Georgia Romance Writers Annual Conference
Maine Romance Writers Monthly Meeting
DeKalb County Chamber of Commerce

Marketing Minus the Overwhelm: A Simple Strategy for Small Businesses

Small business owners are constantly told to “do more marketing”: more platforms, more content, more tactics, more, more, more. The result is often confusion, inconsistency, and burnout.

This session helps attendees cut through the noise and focus on what actually matters. Instead of chasing trends, participants will learn how to build a clear, simple, repeatable, and (most importantly) testable marketing strategy that fits their business and capacity.

Key Takeaways:
What marketing activities actually drive results
How to create a simple, sustainable marketing plan
How email, messaging, and content work together
How to move from scattered efforts to a cohesive strategy

Ideal Audience: Early-stage business owners, creatives, and entrepreneurs who feel overwhelmed by marketing and want a clearer path forward

Communication Strategies that Convert: Building a Messaging Strategy that Works

Many businesses struggle with marketing, not because they aren’t trying, but because their messaging isn’t clear. When your audience doesn’t understand what you do or who it’s for, even the best marketing tactics fall flat.

This session focuses on helping attendees clarify their messaging so they can communicate more effectively and connect with the right audience. In this workshop, attendees will break down their ideal audience persona, then learn how to message directly to that customer.

Ideal Audience: Business owners, creatives, and service providers who want to improve how they communicate and increase engagement and conversions