Cate Hollowitsch
CMO|Author|Creator
La Crosse, Wisconsin, United States
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Cate Hollowitsch is the Chief Marketing Officer for Nesnah Ventures, a private equity firm. Cate is an energetic, results-driven marketing professional with more than 30 years of experience and a proven track record in all areas of marketing, including branding, innovation, and digital transformation. As an executive, she also has an extensive background in business acumen, value creation, and strategy for small to medium-sized businesses. Cate’s business success earned her a 2024 spot as one of 100 Titans of Industry for the state of Wisconsin. She is a 2024 TEDx Speaker and created the F.E.A.R. Framework™ for Selfless Leadership. She is also the author of Confidence Counts, and Mastering the Game of Office Politics and is an adjunct professor in digital marketing.
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The "F" Word - FEAR Framework for Selfless Leadership
Let’s talk about the other F-word – FEAR. We all experience fear. If your intention is to be a better leader, then fear is part of your life, and you and your team have to get comfortable with it. None of us can eliminate fear from our lives. But, we can reduce its power over us. We can change the way we relate to fear, understand how we experience it and how it deflates us, so that we meet it head on and fast forward through the worst of it. Fear is not the enemy, and Cate will share her F.E.A.R Framework and how it can help inspire you on your leadership journey.
• Insights about fear that will create new awareness
• 5 facets of fear to recognize it before it over powers you
• 4 parts of the F.E.A.R. Framework™ to improve your leadership skills
8 Traits of a High Performer
Having the right team is critical to a great event experience, and with the current job market, finding those talented and dedicated high performers is even more challenging. In my session, I’ll share those 8 traits with you, and I will give you a library of questions to use to help you structure your interviews to pinpoint the candidates that could be your next superstar. As a bonus, I will also show you how to create an interview scoring method to help you keep track of the candidates that rise to the top. Finally, we will discuss how to keep those great employees once you do find them. Retaining key employees is almost as hard as finding them in the first place.
Revenue Responsibility- Who owns it?
Who is responsible for driving revenue? In many organizations, this is an on-going debate between marketing and sales. Both sides want the credit when it works, and neither side wants to own it when it doesn’t.
We will discuss the gap between marketing and sales, the key roles in organizations, and build agreement on where the responsibilities truly lie. This session discusses how to create a unified revenue-generating strategy for both marketing and sales.
The Brand Workshop
The Brand Workshop will dive into your company, goals, products, services, marketing strategies, and your customers. We will turn on the lights, sweep out the cobwebs, and create a path for your company to grow new customers and revenue.
Cate Hollowitsch
CMO|Author|Creator
La Crosse, Wisconsin, United States
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