Dami Junaid
Senior Business Analyst
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Dami Junaid is a Senior Business Analyst with a strong product lens, helping teams navigate complexity and ambiguity to deliver outcomes that put users first. Her expertise lies in early-stage thinking and product discovery: clarifying problems, grounding decisions in user insight, and translating them into clear, actionable direction for delivery teams.
With 9+ years of experience across digital products in startups, mid-size, and Fortune 500 companies, Dami has worked across Healthcare, Retail (E-commerce), Automotive, and Finance, supporting both B2C and B2B organisations through digital transformation and product delivery. She specialises in reducing delivery risk, enabling strategic alignment, thriving in uncertain situations by asking the right questions and helping teams move forward with confidence rather than assumptions.
Dami has worked internationally across the USA, Canada, and the UK, bringing a global, people-centred perspective to collaboration and problem-solving. Outside of work, Dami enjoys solo travel, exploring new cultures, singing, and swimming — all of which keeps her curious, grounded and intentional in how she shows up professionally.
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