Dan Zola
Managing Partner & Research Director of Sway UX
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Dan Zola’s devotion to UX principles began nearly 20 years ago, as a key player in the MovieFone experience.
Since then, he’s developed digital products and lead teams across a variety of industries, ranging from healthcare to entertainment. Most notably, Dan has spent five years at MTV working to deepen the emotional connection with television viewers and digital users (ask him about his run-in with Justin Timberlake).
Dan then extended his expertise to the pharmaceutical industry, working to provide a smoother experience for patients who are taking a more active role in their healthcare in the digital space.
Dan is Managing Partner & Research Director of Sway UX, an award-winning a user experience research & design agency that creates websites and mobile apps with a focus on healthcare & technology. A graduate of University of Pennsylvania with a degree in English, Dan lives in Chapel Hill, NC with his wife and two children.
Better Surveys, Better Products | How to create surveys that work!
Have you ever received an online survey in your inbox and ignored it?
Or looked at the survey, but didn’t answer all of the questions?
Or maybe you answered all the questions but didn't provide accurate data?!
If so, you’re not alone. Most surveys in the field are poorly constructed, resulting in survey fatigue for customers and unreliable data for businesses.
When done correctly, surveys are an invaluable tool. They help us to:
-Understand how users make decisions
-Learn what drives our customer base
-And ultimately drive strategy & innovation
But how do you create a winning survey that actually works?
That’s what we are going to share with you during this session.
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In this session you'll learn...
1. How to create surveys that provide you with actionable data you can use to improve your product or service
*What questions to ask (and what questions not to)
*What are the pitfalls of survey questions and how to avoid them
2. How to get more people to take complete your survey
*What are the best industry tools you can use to send out your survey
*When to conduct a survey
*What subject lines get the best responses
3. And why 1-10 rating scales are terrible!
*(Don’t worry, we'll tell you what to do instead)
Survey Says...Be More Connected
Q: "On a scale of 1 to 10 how would you rate your Intelligent Communications? (Where 1 is terrible and 10 is wonderful).
A: "Um, I don't know? A 7?"
Surveys aren't easy...to take or to administer.
They're confusing.
And they are way too long.
Break free of this 'we've always done it that way' way of thinking.
Learn from UX experts who will give you the do's and don'ts of conducting & constructing a survey.
Learn what makes a good survey, what makes a bad survey and…
and most importantly..
Learn how to get the actionable data that you need in order to help improve your IC programs
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