Deepshika Sakthivel
Sr. UX Designer at Logitech
Chennai, India
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Deepshika is a UX and design strategist with 7 years of experience, currently working at Logitech G. At Logitech, she explores the intersection of UX, gaming, and business growth, crafting experiences that foster connection and engagement. She is passionate about researching how design influences various facets of life and the environment, with a focus on human-centered innovation.
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The Great Indian UX Challenge
Most Indian apps are still designed for the top 10% - urban, English-speaking, digitally fluent users. But the highest number of users who are untapped live beyond this bubble. Designing for the remaining 90% comes with challenges: limited literacy, patchy internet, multiple languages, shared devices, & deep-rooted behavioral patterns. When these aren’t understood, products alienate more than they include, leading to mistrust, drop-offs, & missed impact at scale.
As a UX designer who believes design is activism, I started research on how India behaves & how it reacts to different experiences. I've created THE PLAYBOOK FOR INDIAN USERS, which talks about different personas, behavioural patterns, how companies tapped into all sectors to be successful, etc. This talk will be about the same.
Connection is the new currency
In a world where users have endless options, connection is what makes them stay. How did Snapchat or Instagram, which was meant to just share pictures, turn into an addictive habit (like doomscrolling), which in turn affected the economy of the company? Behaviour, empathy, trauma-informed design..there are so much to consider, but where do we draw the line? How do we design for connection without forcing engagement?
As a designer at Logitech Gaming, I work at the intersection of human emotion and high-performance tech - where connection isn’t just a nice-to-have, it’s core to the experience. Also, as a designer working towards society's major problems outside of my 9-5, I see that empathy & connections are at the root of every good design decision. This is a conversation about what happens when we treat the connection as the true design currency - and why it might be the most important value we can design for.
Deepshika Sakthivel
Sr. UX Designer at Logitech
Chennai, India
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