Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
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As the co-founder of Marketeery, Diane brings 25+ years of experience in the Microsoft mid-market ecosystem to help Partners, Third Party ISVs, and technology companies grow and thrive.
She has served in various roles over her technology career, such as pre-sales, trainer, implementer, project manager, sales leader, and finally, her biggest passion, marketing (VP of Marketing at Jet Reports, and Sales and Marketing leadership roles at Western Computer). This diverse background has kept her close to customers and their needs to better understand what makes customers tick.
Her strong sales background powers marketing strategies that convert prospects to customers through exceptional emotional messaging and understanding the science behind prospect decisions.
She has deep roots in the community serving Directions North America as Chair of the Sponsorship committee for 14 years.
Marketing Pre Day: Unlocking the Power of Thought Leadership in Your Go-to-Market Strategies
In today’s Microsoft Business Applications ecosystem, marketing professionals are no longer just promoting products and services they are focused on building partner influence, credibility, and trust. Thought leadership has become essential for standing out, driving engagement, and creating measurable impact.
During this interactive session, Microsoft MVP Rick McCutcheon, host of PartnerTalks and Monica Hoyer, CMO of PartnerTalks, will co-present a lively discussion with leading marketing influencers and content creators who have successfully integrated thought leadership into their go-to-market strategies.
This session will explore:
• Why thought leadership is critical for partner marketing success in 2026 and beyond
• Effective strategies for producing high-impact content that establishes your organization as an authority in your industry.
• How to leverage social platforms, events, and influencer collaborations to amplify your message
• Real-world examples of marketing campaigns powered by thought leadership
Rick and Monica will guide the discussion with practical insights from multiple perspectives, followed by an audience Q&A to help marketers apply these strategies to their own plans.
All That Blog Writing and Buyers Still Go Somewhere Else. What AI Search Rewards and What It Ignores
How Microsoft Dynamics 365 Partners Win AI Search, Earn Authority, and Get Recommended by LLMs (Copilot, Chat GPT, Gemini etc.
AI search tools have disrupted the buying journey by delivering answers instantly, often without ever showing your marketing content. For partners, the question is no longer just How do we rank, but how do we become the answer?
In this session, we unpack the shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and teach you how to position your Microsoft practice, ISV, or services to surface in AI-generated answers.
Learn:
- How to turn blogs into machine-readable knowledge sources
- How to build “recommend-ready” authority signals
- How to create content that models confidently quote, not just index.
- How to map your offerings to real buyer questions
- How to create hub and spoke campaigns to get more visibility
Through examples, frameworks, and live breakdowns, you’ll see exactly how to evolve from passive publishing to active answer ownership, so that when AI tools recommend a partner, implementation specialist, or solution... they recommend you.
What Attendees Will Walk Away With
- A new content blueprint built specifically for AI Search
- A framework for turning blogs into answers and solutions into question-based authority
- Practical tactics to get ChatGPT, Copilot, and Gemini to name your partner brand
- Confidence to start writing for the actual buyer
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