Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
Actions
As the co-founder of Marketeery, Diane brings 25+ years of experience in the Microsoft mid-market ecosystem to help Partners, Third Party ISVs, and technology companies grow and thrive.
She has served in various roles over her technology career, such as pre-sales, trainer, implementer, project manager, sales leader, and finally, her biggest passion, marketing (VP of Marketing at Jet Reports, and Sales and Marketing leadership roles at Western Computer). This diverse background has kept her close to customers and their needs to better understand what makes customers tick.
Her strong sales background powers marketing strategies that convert prospects to customers through exceptional emotional messaging and understanding the science behind prospect decisions.
She has deep roots in the community serving Directions North America as Chair of the Sponsorship committee for 14 years.
Stop Losing Prospects from Your Home Page in the First 10 Seconds
Transform the Three Most Critical Pages of Your Website into a Lead Magnet, and Turn Clicks into Conversations
Does your website capture attention—or send prospects running?
For Dynamics 365 Partners and ISVs, the stakes couldn’t be higher.
Your Home, Services, and Company pages aren’t just placeholders; they’re the gateway to your business. Yet, too often, they fail to engage, leaving potential clients unimpressed and moving on to competitors within seconds.
In this session, we’ll tackle the common pitfalls that are costing you leads and explore how to craft landing pages that emotionally engage, build trust, and turn visitors into valuable prospects.
Here’s what you’ll learn:
• Home Page: Captivate visitors with a story that grabs attention and instantly communicates your unique value.
• Services Page: Build credibility by highlighting your expertise and presenting solutions that resonate with your audience.
• Company Page: Differentiate your brand by telling your story and showcasing why prospects should choose you over the competition.
Using neuroscience-backed strategies you'll learn how to transform your website into a trusted choice for Dynamics 365 solutions.
We'll provide actionable insights, real-world examples, and a visual infographic outlining best practices for each page.
Let’s stop the scroll and start the conversation. Let's make your website into an emotionally engaging, lead-generating powerhouse.
Ready to win those first 10 seconds? Let’s dive in!
Is Your Content Losing Clicks to AI? Make Sure AI Includes You in the Story
In today’s AI-driven digital landscape, your content faces a new challenge: AI tools often summarize, rephrase, or redirect your hard-earned web traffic, reducing visibility and opportunities to connect with prospects.
This session will empower you to reclaim ownership of your content and build stronger connections with your audience. You’ll learn how to:
• Adapt Your Strategy: Optimize your content for an AI-dominated world.
• Expand Your Reach: Use platform integrations to ensure your message gets noticed.
• Stay Visible: Implement SEO techniques tailored to AI-driven search engines.
Walk away with clear, actionable strategies to protect your content’s value, increase engagement, and keep your clicks where they belong—on your site.
Take control. Take back your leads. Join us for a session packed with practical insights to future-proof your content strategy and secure your spot in AI-curated results.
Websites that Convert are No Accident
First, let's explore the best practices for B2B Tech websites. Next, we'll select 3 websites from the audience and evaluate them with suggestions.
Agenda:
1. Creating Consumable Messaging
2. Structuring Your Content Like an Inverted Pyramid
3. Headings, Scanning, and Lists
4. Search Engine Optimized (SEO) Writing
5. Evaluate three websites
40 Tips in 40 Minutes to Boost Your Marketing Prowess
If your marketing needs a boost, take time out of your day and attend this session. We guarantee you'll walk away with fresh ideas and tips to refresh your marketing approach. This fast-paced session will include insights, advice, and tips from channel marketing experts with years of experience - from topics like content creation to SEO to social media and so much more!
Agenda
1. Content - if you build it, they will come
2. SEO techniques to get found
4. LinkedIn strategies that work
5. And much more!
3. Social media to Amplify your brand
Guerrilla Marketing – Lower Spend, Bigger Impact – Let’s Go!
Are you looking to break out of delivering the ‘same old, same old’ predictable marketing content? If you want to lower your spend, get results, and make a ripple in the market, this session is for you.
Agenda
1. Imagination and creativity vs big budgets
2. What is guerilla marketing?
3. Types of guerilla marketing
4. Using ambient marketing
5. Testing your idea to avoid unintended consequences
6. Value vs Viral
7. Examples of WOW guerrilla campaigns to inspire your brand
8. Interactive brainstorming ideas for our ecosystem
9. Q & A
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top