Dominika Tasarz
Community Manager & Senior Marketing Specialist @ Payara
Worcester, United Kingdom
Actions
With 15 years in the Java industry, I’m a dedicated community builder and senior marketing professional focused on growing and supporting the global Java and Jakarta EE ecosystems. I specialise in creating spaces for developer collaboration, driving open source engagement, and promoting education across Java communities.
Throughout my career, I’ve supported developers by organising educational events, creating technical content, and fostering meaningful connections. I’ve spoken at Java and open source conferences, worked closely with Java Champions and Jakarta EE experts, and contributed to the growth of developer communities worldwide.
As one of the original team members at Payara, I played a key role in shaping the Payara brand and building its user community from the ground up. In my current role as Community Manager, I continue to support and grow developer communities by amplifying their voices, encouraging knowledge-sharing, and driving innovation in the enterprise Java space.
Area of Expertise
Topics
Why your marketing team needs you - Content Creation for Developers
Your code solves real problems - but great content helps others see the value.
Marketing teams in tech often struggle to communicate complex technical ideas in a way that connects with other developers. Yet developers themselves rarely step into the spotlight as content creators. Why? Time, uncertainty, and the feeling that "marketing isn’t my job."
But here’s the truth: no one understands your product better than you do - and that makes your voice incredibly powerful.
In this talk, we’ll explore the value of content by developers, for developers - whether it’s blog posts, tutorials, videos, demos, or technical talks. We’ll cover why your perspective brings authenticity and credibility, what skills can help you level up as a creator, and how content creation can elevate your personal brand, grow your network, and even open new career opportunities. You don’t need to be a marketer - you just need to share what you know.
Open-Source Contribution – Why is it worth the hassle?
The primary objective of this talk is to encourage developers and the wider tech community to actively engage in open source contribution. By doing so, they can tap into a vast pool of knowledge, collaborate with like-minded individuals, and contribute to the greater good of the software industry.
The talk will delve into several key aspects of open source projects contribution, such as:
Empowering Collaboration: OS contribution fosters a collaborative environment where developers can learn from one another, gain exposure to diverse perspectives, and collectively create robust and innovative software solutions. By sharing their expertise and skills, contributors can actively shape the future of technology.
Skill Enhancement: Engaging in OS projects provides an invaluable opportunity for developers to refine their skills, expand their knowledge, and explore new technologies. Through hands-on experience and exposure to real-world challenges, contributors can enhance their problem-solving abilities and gain a competitive edge in the job market.
DIY Technical Marketing - Real World Tips For Building A Successful Developer Brand
Software development industry is getting more and more competitive - if you want to grow your skills and develop your career, being good at coding is not enough - you also need to build a strong personal brand. During this talk, we will dive into 6 key marketing strategies and practical techniques that will help you elevate your personal brand.
Using some real world examples collected over many years of working with Java developers, this talk will show you how to effectively communicate your skills and your unique value, expand your professional network, and how to leverage various platforms to showcase your expertise.
Learning Objectives:
Understand the Importance of Personal Branding: Recognize the value of a strong personal brand in the tech industry and how it can open doors to new opportunities.
Identify Your Unique Value Proposition: Learn how to define what sets you apart from other developers and how to communicate this effectively.
Master Content Creation: Discover how to create engaging content, such as blog posts, tutorials, and open-source projects, that highlights your skills and knowledge.
Utilize Social Media and Online Platforms: Explore the best platforms for developers to showcase their work and connect with the community.
Network Effectively: Gain insights into building meaningful professional relationships online and offline.
Implement Best Practices: Learn the dos and don’ts of personal branding to maintain a professional and authentic online presence.
The Crucial Role of Openness in Modern Software Development
Developers and providers of software-based products as well as other new technologies for the global market know that the winning solutions for future-proof projects share one key feature: interoperability with products from other suppliers. Achieving this interoperability means relying on open standards, open-source technologies and establishing key partnerships with other industry players.
In effect, openness principles are increasingly essential to software development. This talk will provide an in-depth analysis of how these concepts underpin interoperability, security and innovation in today’s technological landscape.
It will discuss the importance of open standards in creating seamless integration between diverse systems and applications, ensuring that technological advancements remain accessible and adaptable. The session will also cover key strategies and best practices for the adoption of open solutions that drive compatibility and competitiveness. Finally, by examining Jakarta EE and the Payara Community, the talk will illustrate how these frameworks exemplify the power of open source in building innovative, scalable and future-oriented applications.
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top