Software development industry is getting more and more competitive - if you want to grow your skills and develop your career, being good at coding is not enough - you also need to build a strong personal brand. During this talk, we will dive into 6 key marketing strategies and practical techniques that will help you elevate your personal brand.

Using some real world examples collected over many years of working with Java developers, this talk will show you how to effectively communicate your skills and your unique value, expand your professional network, and how to leverage various platforms to showcase your expertise.