
Elena Baeva
Fonder and CEO at 365 Talent Portal, IAMCP EMEA President
London, United Kingdom
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Elena is a seasoned technology leader with 20 years of experience in the Microsoft Dynamics ecosystem, including 9 years at Microsoft. She is the founder of 365 Talent Portal, an organisation dedicated to helping Microsoft partners transform their businesses through practical strategies, upskilling, and business enablement.
Through her work with Microsoft partners worldwide, Elena has helped teams grow their BizApps practices by applying structured frameworks, tools, and best practices - tailored to real-world challenges. She has collaborated closely with Microsoft and Distributors to support partner readiness, GTM execution, and business transformation in alignment with Microsoft’s evolving strategy.
Elena is also a well-known leader in the global partner community. She serves as IAMCP EMEA President and International Vice-President, where she fosters collaboration, connects partners, and champions initiatives that strengthen the Microsoft ecosystem.
At Directions EMEA, Elena brings her deep industry knowledge, strategic insights, and hands-on experience to share actionable guidance with attendees: focusing on what works in the field, not just theory.
Area of Expertise
Women in Dynamics Series: How to retain, motivate and empower the women in your business
The War for Talent is now amplified by the Great Resignation! Not only it’s extremely hard to find talent but, since Covid, one in three women has considered leaving the workforce or downshifting their career (McKinsey).
Join our session and learn top strategies of building a working environment that proactively nurtures female talent.
Our panel of top Dynamics leaders will share their tips of how they successfully motivate and empower women in their companies that results not only in higher retention but a brand that attracts female talent.
• Intro to the panel
• Why are women leaving our workforce?
• Practical tips on how to build a nurturing working environment
• Panel questions with top Microsoft Dynamics leaders
• Q&A with the audience
• Close and CTA – sign up to the Pledge and attend the Mentoring launch
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