Elena Drakulevska
where Power BI meets UX Design and a little magic ✨ | Microsoft MVP
Vienna, Austria
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I’m Elena, a Microsoft MVP, DataViz & UX Consultant, and international speaker on a mission to balance and clarity to the dashboard universe.
Through MoonStory, I help organizations flip their Power BI reports from cluttered and confusing to accessible, engaging, and actually delightful to use.
Whether I'm designing a report, leading a workshop, or speaking on stage, I bring a little magic, a lot of joy, and a deep belief that better data design leads to better decisions—and happier users.
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Through the Lens: Applying Photography Principles to Power BI Reports
Ever opened a Power BI report and thought, “Where am I supposed to look?” Just like a photo with no focus or too much going on, reports can quickly overwhelm users when design takes a back seat. The result? Missed insights, frustrated stakeholders, and reports that don’t get used.
But here’s the twist: Great photography isn’t just about capturing moments—it’s about composition, balance, contrast, and guiding the viewer’s eye. And the same principles that make a photograph powerful can transform Power BI reports from cluttered and confusing into clear, engaging, and user-friendly visual stories.
In this session, we’ll borrow lessons from photography to rethink how we approach report design in Power BI. You'll learn about:
- Composition & Framing – Arrange visuals with intention and flow
- Balance & Symmetry – Design layouts that feel natural and focused
- Light & Contrast – Use color and contrast to draw attention where it counts.
Whether you have a passion for photography or just want to improve your report design skills, this session will help you see your reports through a new lens—and design them to truly connect with your users.
Design Mistakes and How to Avoid Them
Creating reports is easy, but creating exceptional ones requires attention to detail and a few hidden tips and tricks. Want to learn how to avoid these mistakes and elevate your Power BI report design?
Then this session is for you! We'll discuss the top three mistakes that can undermine your efforts and we'll provide real-world examples and practical tips to ensure your reports are both functional and visually stunning.
- Mistake #1: Visual clutter – Strategies to avoid overwhelming your audience
- Mistake #2: Poor color choices – Tips for selecting effective color palettes
- Mistake #3: Inconsistency - How to maintain a consistent design language across your reports
Bonus:
Attend to uncover an additional common mistake to avoid and gain further insights to transform your report design skills and create reports that truly stand out!
Accessible Insights and Inclusive Design
Imagine creating an amazing report—rich in insights and visuals—only to discover your audience can't use it or struggles to grasp its depth. In "Accessible Insights and Inclusive Design," we'll delve into inclusive UX design principles, revealing the strategic use of icons, text, and visual cues within Power BI.
Stepping into the shoes of users with varying abilities, we'll emphasize the crucial role of empathetic design and uncover the hidden, built-in accessible capabilities of Power BI.
Join this session to learn how to create reports that transcend barriers and speak universally to diverse audiences.
After all, accessibility is not just a buzzword—it's a necessity.
From Skopje to Seattle: My Journey in Tech
Fasten your seatbelts for a whirlwind flight from Skopje, Macedonia, across the skies of Europe, to the tech hub of Seattle! In this exciting 20-minute session you'll be following my journey from a Telecommunications Engineer to becoming a data conference speaker.
We’ll cruise through the clouds of career transitions, bounce back from challenges, and seize exciting opportunities in the tech skies. Learn how pursuing your passions, teaming up with mentors, and building a rock-star community can skyrocket your career and inspire others to reach for the stars.
Whether you're an aspiring aviator in the tech world, pondering a career shift, or just in need of some dose of inspiration, this session is for you!
And remember, the sky is not the limit!
The Jedi Mind Trick of Power BI Design
In a galaxy not so far away, chaos reigned… Power BI reports were cluttered, insights were hidden, and users were lost in the dark side of design.
Then came the Force of Gestalt, a power that lets Data Viz Masters shape perception, reveal patterns, and guide attention like a true Jedi mind trick.
Now it’s your turn. Whether you’re an experienced Jedi or a curious Padawan, this session will show you how to wield the Force of Gestalt, bring balance to your layouts and leave your audience saying: “The data is strong with this one.”
May the Gestalt be with you.
Power BI meets UX Design
How many times have you heard:
- “Can we just fit everything on one page? We also need ALL the filters!”
- “We’ll just color-code everything, that’ll help.”
- “If the users are confused, they’re just not looking hard enough.”
The result? Dashboards that are cluttered, overwhelming, and frustrating to use.
But the truth is: great reports aren’t about more data. They’re about better design. In this session, you’ll discover how UX principles can turn chaos into clarity with simple choices like alignment, color, whitespace, and accessibility.
You’ll walk away with practical tips to transform your Power BI reports into clear, engaging data experiences that people actually understand—and even enjoy.
So, let’s roll up our sleeves and bring your reports to life!
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Power BI meets UX Design Principles: Creating accessible, intuitive, and visually appealing reports
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Elena Drakulevska
where Power BI meets UX Design and a little magic ✨ | Microsoft MVP
Vienna, Austria
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