Elena Drakulevska
BI & UX Consultant | MoonStory 🌙
Vienna, Austria
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Hi there! 👋 I’m a BI & UX Consultant passionate about turning data into meaningful, user-friendly stories. My goal? To help businesses create reports that are not just visually stunning but also intuitive and accessible—because great design makes data easier (and more fun!) to use.
Through my blog MoonStory 🌙 and speaking at international conferences, I share my love for combining dataviz and UX Design to empower teams to see their data in a whole new way.
When I’m not working magic with data, I can be found exploring the world, picking up new languages, doing yoga, and immersing myself in great books.
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Area of Expertise
Design Mistakes and How to Avoid Them
Creating reports is easy, but creating exceptional ones requires attention to detail and a few hidden tips and tricks. Want to learn how to avoid these mistakes and elevate your Power BI report design?
Then this session is for you! We'll discuss the top three mistakes that can undermine your efforts and we'll provide real-world examples and practical tips to ensure your reports are both functional and visually stunning.
- Mistake #1: Visual clutter – Strategies to avoid overwhelming your audience
- Mistake #2: Poor color choices – Tips for selecting effective color palettes
- Mistake #3: Inconsistency - How to maintain a consistent design language across your reports
Bonus:
Attend to uncover an additional common mistake to avoid and gain further insights to transform your report design skills and create reports that truly stand out!
Accessible Insights and Inclusive Design
Imagine creating an amazing report—rich in insights and visuals—only to discover your audience can't use it or struggles to grasp its depth. In "Accessible Insights and Inclusive Design," we'll delve into inclusive UX design principles, revealing the strategic use of icons, text, and visual cues within Power BI.
Stepping into the shoes of users with varying abilities, we'll emphasize the crucial role of empathetic design and uncover the hidden, built-in accessible capabilities of Power BI.
Join this session to learn how to create reports that transcend barriers and speak universally to diverse audiences.
After all, accessibility is not just a buzzword—it's a necessity.
From Skopje to Seattle: My Journey in Tech
Fasten your seatbelts for a whirlwind flight from Skopje, Macedonia, across the skies of Europe, to the tech hub of Seattle! In this exciting 20-minute session you'll be following my journey from a Telecommunications Engineer to becoming a data conference speaker.
We’ll cruise through the clouds of career transitions, bounce back from challenges, and seize exciting opportunities in the tech skies. Learn how pursuing your passions, teaming up with mentors, and building a rock-star community can skyrocket your career and inspire others to reach for the stars.
Whether you're an aspiring aviator in the tech world, pondering a career shift, or just in need of some dose of inspiration, this session is for you!
And remember, the sky is not the limit!
The Jedi Mind Trick of Power BI Design
Join us in a galaxy not so far away, where data visualization meets the mystical world of Gestalt.
Gestalt isn't just a fancy German word—it’s the secret weapon of data storytelling masters. By harnessing its power, you’ll learn to shape perception, uncover hidden patterns, and guide your audience effortlessly—just like a Jedi mind trick.
On this journey to becoming a Data Viz Master, you’ll explore the core principles of Gestalt—proximity, similarity, closure, balance, and more—and how they shape the way humans interpret visual information. Along the way, you’ll discover how to:
- Bring balance to your designs (no lightsaber required)
- Use visual cues to guide attention and tell a story with your data
- Transform raw numbers into intuitive, powerful insights.
Whether you are an experienced Jedi or just a curious Padawan, this session will give you the tools to wield the force of Gestalt in your Power BI design. Walk away ready to turn your reports into powerful storytelling tools that leave your audience saying, "The data is strong with this one."
May the Gestalt be with you!
Power BI meets UX Design: Creating accessible, intuitive and visually appealing reports
Let’s be honest—have you ever looked at a Power BI report and thought, What am I even looking at? Or maybe you feel like you’re just not good at designing reports, so you keep doing it the same way and hoping for better results. You’re not alone, but the good news is: it doesn’t have to be that way.
Creating a great report isn’t just about cramming in ALL the data. It’s about designing something that connects, engages, and makes people say "Whoa, that’s cool—and I actually understand it!" And that’s where this session comes in.
We’ll talk about the magic of UX Design for Power BI and how simple design choices can completely change the way people interact with your data. No jargon, no fluff—just practical tips you can actually use. Together, we’ll cover:
- How humans really process visual information
- Easy design hacks like alignment, color, and simplifying the chaos
- Accessibility tips to make sure everyone can engage with your reports.
This isn’t about turning you into a designer overnight—it’s about giving you the tools to make your data shine. Whether you’re a beginner or a pro, this is your chance to level up!
So, let’s roll up our sleeves and bring your reports to life. As Paul Rand said, “Design is so simple, that’s why it’s so complicated.” Don’t worry—we’ll make it feel simple. See you there!
Power BI meets UX Design: The Design Process
Ready to transform your data visualization projects? Join our 20-minute session as we delve into the design process and its real-world application.
Discover the true meanings of "Empathize, Define, Ideate, Prototype, and Test" in this context, and their pivotal role in converting raw data into insightful, business-oriented reports. Learn the importance of conducting UX research, gathering feedback, and refining your design through iterations to create data experience that provide tangible business value.
Whether you're a data analyst, requirements engineer, or a business professional, this session promises to reshape your approach to report creation and enhance its impact on your organization.
Power BI & Fabric Summit 2025 Sessionize Event Upcoming
SQL Konferenz 2025 Sessionize Event Upcoming
Fabric February 2025 Sessionize Event Upcoming
Budapest BI Forum 2024 Sessionize Event
SQL Konferenz 2024 Sessionize Event
European Microsoft Fabric Community Conference Sessionize Event
2024 Power Platform Community Conference Sessionize Event
Data Saturday Rheinland 2024 Sessionize Event
Data Saturday Croatia 2024 Sessionize Event
DataGrillen 2024 Sessionize Event
Viz.fo 2024-05-03 Sessionize Event
SQLBits 2024 - General Sessions Sessionize Event
Data Saturday München 2024 Sessionize Event
Data Community Austria Day 2024 Sessionize Event
PASS Data Community Summit
Power BI meets UX Design Principles: Creating accessible, intuitive, and visually appealing reports
Kansas City SQL Server Users Group Speakers User group Sessionize Event
New Stars of Data #5 Sessionize Event
Elena Drakulevska
BI & UX Consultant | MoonStory 🌙
Vienna, Austria
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