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Elena Drakulevska

Elena Drakulevska

where Power BI meets UX Design and a little magic ✨ | Microsoft MVP

Vienna, Austria

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I’m Elena, a Microsoft MVP, DataViz & UX Consultant, and international speaker on a mission to balance and clarity to the dashboard universe.

Through MoonStory, I help organizations flip their Power BI reports from cluttered and confusing to accessible, engaging, and actually delightful to use.

Whether I'm designing a report, leading a workshop, or speaking on stage, I bring a little magic, a lot of joy, and a deep belief that better data design leads to better decisions—and happier users.

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  • Most Active Speaker 2024

Area of Expertise

  • Business & Management
  • Energy & Basic Resources
  • Finance & Banking
  • Health & Medical
  • Information & Communications Technology

Through the Lens: Applying Photography Principles to Power BI Reports

Ever opened a Power BI report and thought, “Where am I supposed to look?” Just like a photo with no focus or too much going on, reports can quickly overwhelm users when design takes a back seat. The result? Missed insights, frustrated stakeholders, and reports that don’t get used.

But here’s the twist: Great photography isn’t just about capturing moments—it’s about composition, balance, contrast, and guiding the viewer’s eye. And the same principles that make a photograph powerful can transform Power BI reports from cluttered and confusing into clear, engaging, and user-friendly visual stories.

In this session, we’ll borrow lessons from photography to rethink how we approach report design in Power BI. You'll learn about:
- Composition & Framing – Arrange visuals with intention and flow
- Balance & Symmetry – Design layouts that feel natural and focused
- Light & Contrast – Use color and contrast to draw attention where it counts.

Whether you have a passion for photography or just want to improve your report design skills, this session will help you see your reports through a new lens—and design them to truly connect with your users.

Design Mistakes and How to Avoid Them

Creating reports is easy, but creating exceptional ones requires attention to detail and a few hidden tips and tricks. Want to learn how to avoid these mistakes and elevate your Power BI report design?

Then this session is for you! We'll discuss the top three mistakes that can undermine your efforts and we'll provide real-world examples and practical tips to ensure your reports are both functional and visually stunning.

- Mistake #1: Visual clutter – Strategies to avoid overwhelming your audience
- Mistake #2: Poor color choices – Tips for selecting effective color palettes
- Mistake #3: Inconsistency - How to maintain a consistent design language across your reports

Bonus:
Attend to uncover an additional common mistake to avoid and gain further insights to transform your report design skills and create reports that truly stand out!

Accessible Insights and Inclusive Design

Imagine creating an amazing report—rich in insights and visuals—only to discover your audience can't use it or struggles to grasp its depth. In "Accessible Insights and Inclusive Design," we'll delve into inclusive UX design principles, revealing the strategic use of icons, text, and visual cues within Power BI.

Stepping into the shoes of users with varying abilities, we'll emphasize the crucial role of empathetic design and uncover the hidden, built-in accessible capabilities of Power BI.

Join this session to learn how to create reports that transcend barriers and speak universally to diverse audiences.

After all, accessibility is not just a buzzword—it's a necessity.

From Skopje to Seattle: My Journey in Tech

Fasten your seatbelts for a whirlwind flight from Skopje, Macedonia, across the skies of Europe, to the tech hub of Seattle! In this exciting 20-minute session you'll be following my journey from a Telecommunications Engineer to becoming a data conference speaker.

We’ll cruise through the clouds of career transitions, bounce back from challenges, and seize exciting opportunities in the tech skies. Learn how pursuing your passions, teaming up with mentors, and building a rock-star community can skyrocket your career and inspire others to reach for the stars.

Whether you're an aspiring aviator in the tech world, pondering a career shift, or just in need of some dose of inspiration, this session is for you!

And remember, the sky is not the limit!

The Jedi Mind Trick of Power BI Design

In a galaxy not so far away, chaos reigned… Power BI reports were cluttered, insights were hidden, and users were lost in the dark side of design.

Then came the Force of Gestalt, a power that lets Data Viz Masters shape perception, reveal patterns, and guide attention like a true Jedi mind trick.

Now it’s your turn. Whether you’re an experienced Jedi or a curious Padawan, this session will show you how to wield the Force of Gestalt, bring balance to your layouts and leave your audience saying: “The data is strong with this one.”

May the Gestalt be with you.

Power BI meets UX Design

How many times have you heard:
- “Can we just fit everything on one page? We also need ALL the filters!”
- “We’ll just color-code everything, that’ll help.”
- “If the users are confused, they’re just not looking hard enough.”

The result? Dashboards that are cluttered, overwhelming, and frustrating to use.

But the truth is: great reports aren’t about more data. They’re about better design. In this session, you’ll discover how UX principles can turn chaos into clarity with simple choices like alignment, color, whitespace, and accessibility.

You’ll walk away with practical tips to transform your Power BI reports into clear, engaging data experiences that people actually understand—and even enjoy.

So, let’s roll up our sleeves and bring your reports to life!

European Microsoft Fabric Community Conference 2025 Sessionize Event Upcoming

September 2025 Vienna, Austria

European Power Platform Conference (EPPC25) Sessionize Event

June 2025 Vienna, Austria

Data Céilí 2025 Sessionize Event

June 2025 Dublin, Ireland

Microsoft Fabric Community Conference Sessionize Event

March 2025 Las Vegas, Nevada, United States

SQL Konferenz 2025 Sessionize Event

February 2025 Hanau am Main, Germany

Fabric February 2025 Sessionize Event

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Data Community Day Austria 2025 Sessionize Event

January 2025 Vienna, Austria

Budapest BI Forum 2024 Sessionize Event

November 2024 Budapest, Hungary

SQL Konferenz 2024 Sessionize Event

September 2024 Hanau am Main, Germany

European Microsoft Fabric Community Conference Sessionize Event

September 2024 Stockholm, Sweden

2024 Power Platform Community Conference Sessionize Event

September 2024 Las Vegas, Nevada, United States

Data Saturday Rheinland 2024 Sessionize Event

June 2024 Sankt Augustin, Germany

Data Saturday Croatia 2024 Sessionize Event

June 2024 Zagreb, Croatia

DataGrillen 2024 Sessionize Event

May 2024 Lingen, Germany

Viz.fo 2024-05-03 Sessionize Event

May 2024 Tórshavn, Faroe Islands

SQLBits 2024 - General Sessions Sessionize Event

March 2024 Farnborough, United Kingdom

Data Saturday München 2024 Sessionize Event

February 2024 Munich, Germany

Data Community Austria Day 2024 Sessionize Event

January 2024 Vienna, Austria

PASS Data Community Summit

Power BI meets UX Design Principles: Creating accessible, intuitive, and visually appealing reports

November 2023 Seattle, Washington, United States

Kansas City SQL Server Users Group Speakers User group Sessionize Event

August 2023

New Stars of Data #5 Sessionize Event

May 2023

Elena Drakulevska

where Power BI meets UX Design and a little magic ✨ | Microsoft MVP

Vienna, Austria

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