Elliot Williamson
Co-Founder NotAnotherNFT.io | Snr. Program Manager at Amazon
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A tenacious business leader, with a proven ability to scale various programs within one of worlds largest e-commerce brands, in the most ambiguous, fast paced and challenging environments. The experience of such, has allowed for a unique, passionate and unwavering perspective on the promise NFTs hold, for future applications across the globe - especially for SME businesses.
Harnessing the power of NFTs to build brand loyalty
This panel will explore simple yet effective ways that Web2 brands can leverage the utility of NFTs to cut-through, acquire and retain customers.
Walk outside and ask a member of the public what an NFT is and you’ll get an array of negative responses. Why? Because NFTs are widely recognised as an investment. People who have cash to burn, unfazed by market volatility.
In reality, the bear market has led to the cross-pollination of innovators in the NFT space. Brands who are responsible for mass adoption now recognise the utility of NFTs beyond an impulsive PFP purchase yielding little other than materialistic value. Simple ways they everyday brands can integrate NFTs that will eventually lead to mass adoption of NFTs and something that one day, we will be unable to build brands without.
NFT.London 2022 by NFT.NYC Sessionize Event
Elliot Williamson
Co-Founder NotAnotherNFT.io | Snr. Program Manager at Amazon
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