Erick Henrique
Thoughtwors, Designer de Experiência
São Paulo, Brazil
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I am a product designer who transcends conventional boundaries to create impactful and elegant solutions. With my creative vision, I help the team land ideas and steer clear paths, bringing clarity to complex problems and ensuring that products are aligned with business objectives. I am an idea catalyst and a provocateur of innovative solutions, capable of solving challenges through unconventional approaches. My talent and expertise have been applied to different types of services, such as finance, food, and service management.
Area of Expertise
Topics
How AI and Server-Driven UI Are Transforming Product Development
Discover how Natura, one of the largest cosmetics companies in Latin America, is combining AI and Server-Driven UI (SDUI) to reshape how digital products are designed, built, and scaled across multiple platforms.
In this talk, we’ll explore how a partnership between Natura and Thoughtworks sparked a transformation in the company’s checkout experience, an SDK used by millions of consultants and customers, by enabling interfaces to be dynamically generated from backend JSON instructions, with AI models assisting in the creation, validation, and personalization of UI components in real time.
The session showcases tangible results, including a 90% reduction in front-end development time, and introduces the Natura SDUI Builder, a low-code, AI-powered tool that allows non-technical users to design and deploy interfaces without writing a single line of code, exporting fully structured JSON schemas ready for backend integration.
Beyond the technical innovation, this case study demonstrates how AI, Design Systems, JSON-based SDUI architecture, and automation tools can work together to create smarter, more autonomous, and sustainable product ecosystems — reducing operational overhead, improving consistency across channels, and accelerating the delivery of customer value.
Key Takeaways:
• How AI and SDUI drastically reduce time-to-market and cross-team dependencies.
• The role of AI and JSON in dynamically generating and orchestrating UI experiences.
• Integrating Design System + SDUI + AI Builder within Natura’s checkout ecosystem.
• Real-world impact: scalability, visual consistency, and team autonomy at scale.
From Insight to Impact: The Power of AI in Strategic Design
How can AI go beyond automation to become a true strategic partner in creative work? In this session, we’ll explore how design and research teams are already reshaping their workflows by integrating AI, not just to do things faster, but to think better. Through real cases and practical insights, we’ll discuss how AI is transforming discovery processes, amplifying decision-making, and redefining what it means to work creatively in an AI-powered future.
WebXR: Enabling Virtual and Augmented Reality on the Web
Embark on a transformative journey into the immersive realm of WebXR. In this enlightening talk, we unveil the intricacies behind enabling Virtual and Augmented Reality on the web. Delve into the rich tapestry of tools, frameworks, and possibilities that democratize XR experiences, making them accessible to users globally. From the inception of groundbreaking technologies to their practical applications, discover how WebXR is not merely shaping the web but rewriting the narrative of digital interaction. Join us as we explore the untapped potential, unprecedented innovations, and the future landscape of immersive web experiences that promise to redefine our online engagement.
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