Discover how Natura, one of the largest cosmetics companies in Latin America, is combining AI and Server-Driven UI (SDUI) to reshape how digital products are designed, built, and scaled across multiple platforms.

In this talk, we’ll explore how a partnership between Natura and Thoughtworks sparked a transformation in the company’s checkout experience, an SDK used by millions of consultants and customers, by enabling interfaces to be dynamically generated from backend JSON instructions, with AI models assisting in the creation, validation, and personalization of UI components in real time.

The session showcases tangible results, including a 90% reduction in front-end development time, and introduces the Natura SDUI Builder, a low-code, AI-powered tool that allows non-technical users to design and deploy interfaces without writing a single line of code, exporting fully structured JSON schemas ready for backend integration.

Beyond the technical innovation, this case study demonstrates how AI, Design Systems, JSON-based SDUI architecture, and automation tools can work together to create smarter, more autonomous, and sustainable product ecosystems — reducing operational overhead, improving consistency across channels, and accelerating the delivery of customer value.

Key Takeaways:

• How AI and SDUI drastically reduce time-to-market and cross-team dependencies.

• The role of AI and JSON in dynamically generating and orchestrating UI experiences.

• Integrating Design System + SDUI + AI Builder within Natura’s checkout ecosystem.

• Real-world impact: scalability, visual consistency, and team autonomy at scale.