Evelyn Maxwell
Data Management & Visual Analytics
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Evelyn Maxwell has always been fascinated by the intersection of IT and Art. She got her start speaking at SQL Saturday Cleveland in 2015, where she delivered a 60 minute session on Introductory PowerPoint for Technical Presentation at only 13 years old. She went on to speak at events in Columbus OH and Louisville KY while attending numerous other technical meetups, cementing her place within the data community.
Evelyn graduated from Columbus State Community College with an Associates in Management Information Systems and currently works as a Data Analyst at the Ohio Department of Job and Family Services. Now as a certified industry professional, Evelyn seeks to provide quality content on the technical and artistic sides of working with data.
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The Art and Science of Data Presentation
When it comes to communicating insights, presentation matters. Quality analysis can easily be overshadowed by disjointed charts and gaudy color choices, while beautifully designed reports can be plagued with confusing navigation and deceptive graphics that obscure the message behind the data.
In this session we'll discuss the key design concepts needed to create appealing yet informative reports, including how to map different data types to the five core aesthetics of Shape, Color, Size, Position, and Text, along with other preattentive attributes. How to leverage the Gestalt Principles of Visual Perception in chart and report composition, and how to avoid the most common pitfalls in data visualization.
With this knowledge you'll be able to present data in a way that resonates with your unique audience but still feels cohesive within your wider organization. Providing accessible and actionable insight to the people who need it most.
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