Freddy Rueda
Oshyn Inc. - Senior Backend Developer
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Professional with 20+ years experience in Information Technology projects, working with customers in Latin America and the United States, Sitecore Certified and Co-Founder of SUG Latam. Currently part of the Backend Development Staff at Oshyn Inc., as a Senior Developer, enthusiastic about learning Sitecore. Married to Becky and father of two wonderful kids, Ariel and Amanda.
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XM Cloud Embedded Personalization vs. Sitecore Personalize
In this talk, I aim to answer a frequently asked question: What's the difference between Sitecore XM Cloud Embedded Personalization and Sitecore Personalize? I'll delve into how Embedded Personalization functions within XM Cloud and highlight both the similarities and differences with Sitecore Personalize. Topics will include the scope of personalization, distinctions at the page and component levels, and data usage limitations in both tools and integration methods. By the end of this talk, everyone will have a clear understanding of when and how to utilize each of these two personalization approaches.
Extending personalization capabilities with Sitecore Personalize on XM
Small introduction to Personalize concepts like events, web experiences and decision models, also check the types of integrations. Present in a Live demo how to integrate in our Sitecore backend code and use our current content to personalize user experiences.
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