Garrett Minks
Founder | RAIRprotocol
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An early blockchain advocate onchain since '13, Garrett is the founder of RAIRprotocol, a web3 platform that helps developers create scalable open-source dApps 10x faster. A full-time web3 entrepreneur since '17, Garrett has worked with leading enterprises including Google Cloud, Sony, Hashicorp, Alchemy, and more to enable wider web3 adoption. Expertise in both web2 and web3 systems architecture including the EVM ecosystem, NFT tech, enterprise cloud, and the intersection of onchain and offchain data workflows.
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NFTs for brand authentication and data collection
How NFTs can be used as serial numbers to unlock almost anything: streaming video, podcasts, ebooks, software. Why this is useful for brands to collect data on their consumers, and provide value to consumers in exchange for their data.
NFT.London use case with marquee brand. How we embedded a web3 streaming player into the NFT.London website. Captured wallet addresses in exchange for streaming exclusive content. Provided analytics to brand which they can build allowlists with for future NFT activations.
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