Greta Demikytė
CPO, SOFT4Spaces
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Greta Demikytė is the CPO at SOFT4Spaces, solution for the property management industry. With a background in real estate and years of experience working across product, sales, consulting and strategy, she sits at the intersection of technology and the people who actually have to use it.
A self-confessed latecomer to AI, Greta started experimenting with it in her everyday work and quickly discovered that the most interesting use cases weren’t necessarily technical. Today, she uses AI across product development, customer work, sales and leadership, constantly testing where it can make everyday work smarter, faster and, ideally, less boring.
Area of Expertise
AI, but make it practical: Real-world AI for non-tech roles
I was late to AI... But when I started with one small experiment, I somehow ended up changing how I work.
I didn’t have an AI strategy or a technical background. I simply started giving AI the problems that kept landing on my desk. One experiment led to another, until I stopped asking “What can AI do?” and started asking “Why am I still doing this myself?”
From a simple chat to scheduled tasks. From translating a few words to helping tackle product translations across markets. From reading code I couldn’t read to shaping product roadmap decisions. From building UAT scenarios manually to creating a quick, personalised and - importantly - non-boring customer tests.
In this session, I’ll share what worked, what didn’t, where AI confidently got things wrong, and what I learned along the way.
This isn’t about replacing teams with AI. It’s about making people more capable, giving them their time back, and letting AI complement the skills they already have.
No technical deep dive. Just practical, real-world AI for people in non-tech roles.
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