Guido X Jansen
Community Strategist | 200+ talks across 26 countries | Psychology meets DevRel
Ouderkerk aan de Amstel, The Netherlands
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Guido X Jansen is a Community Strategist who builds technical ecosystems that drive business growth. He has built community functions from zero multiple times: Dutchento/Meet Magento (600+ annual attendees), CRO.CAFE (200+ podcast episodes), and Spryker's enterprise community (130+ clients).
His cognitive psychology background helps him understand why technical users behave the way they do, designing communities that create real business value rather than just activity metrics. He has spoken at 200+ conferences across 26 countries.
Guido advocates for open source, privacy-first technology, and building resilient systems. Based in the Netherlands, working remotely.
Area of Expertise
Topics
Building Antifragile Communities That Survive Platform Changes
I've been building communities around open-source platforms for 20+ years now. And I've watched the same pattern play out over and over. Communities feel invincible... until they collapse. Twitter changes ownership. Reddit adjusts API pricing. LinkedIn tweaks the algorithm. Years of work scattered because the infrastructure belonged to someone else.
The difference between communities that fall apart under stress and communities that come out stronger? It's not luck. It's architecture.
This talk covers my framework for building "antifragile" communities. Systems that actually get stronger when things change, rather than breaking. How to audit fragility points, design for platform independence, build real relationships that outlast any single tool, and create trust-based retention instead of tool-based lock-in.
30-40 minutes. Suitable for community managers, DevRel professionals, and anyone building communities. No technical prerequisites.
Still A/B Testing Buttons? You Need to Think Much Bigger
Button color tests. Headline variations. CTA tweaks. Most A/B testing programs get stuck in the tactical weeds while the big opportunities go untested.
This talk is a challenge: stop testing small. Let's talk about what it means to test bigger. Business model experiments. Pricing strategies. Fundamental UX changes. Tests that move the needle by percentages, not decimal points.
I'll share how to spot high-impact test opportunities, how to get buy-in for experiments that feel risky, and the statistical thinking you need when you're testing big changes instead of button colors.
Video from similar session: https://www.youtube.com/watch?v=xrFaLUOmgPM (34 min, A/B testing @ Meet Magento Germany 2015)
20-25 minutes. Suitable for CRO specialists, product managers, and e-commerce leaders. Assumes basic familiarity with A/B testing concepts.
From "One Idea Per Month" to 80+ Community Projects: The Hackathon Path
"Should we commit to implementing one community idea per month?" This question reveals a tension every community manager knows: members feel their ideas disappear into a void, while product teams drown in suggestions.
Fixed quotas don't solve either problem. I'll share how we transformed this dynamic at Spryker through hackathons, creating 80+ community-driven projects while building genuine understanding between community members and product teams.
This isn't about replacing your feedback process. It's about creating focused moments where community members and internal teams collaborate directly, where ideas get built (not just logged), and where the gap between "we heard you" and "here's what we did" shrinks to zero.
25-30 minutes. Suitable for community managers, product managers, and DevRel professionals. Adaptable for non-developer communities.
7 Hard-Learned Lessons for Building Reliable AI Workflows
Ever watched your AI workflow go off the rails because the LLM decided to "think" instead of just doing the thing? Or gotten stuck somewhere between "cool prototype" and "actually works in production"?
I've been building automation workflows for 15 years. Started with Zapier back when it was new, moved to n8n, and this year I added AI to the mix. Some patterns became obvious pretty quickly. Some old rules still apply. Some new ones are specific to AI.
This talk is field notes, not case studies. I'll share what separates workflows that actually work from expensive disappointments. Process first, subtasks over magic, why your AI is only as good as your underlying system... and a few more things I learned the hard way.
25-30 minutes. Suitable for developers, automation enthusiasts, and anyone building AI-powered workflows. Some familiarity with automation tools helpful but not required.
Persuasive E-Commerce: Buyer Psychology for Growth
Every purchase decision happens in someone's brain. The shortcuts that brain takes, its biases, the patterns it falls into... that's the difference between an e-commerce site that converts and one that just sits there.
I studied cognitive psychology before spending 15+ years in conversion optimization. This talk covers what I've learned about why people buy online. Not dark patterns or manipulation tricks. Just honest psychology: how people actually make decisions, and how to design experiences that help them rather than fight them.
We'll go through cognitive load, decision fatigue, social proof, friction, and trust. Real examples from real sites. Things you can apply tomorrow.
Video: https://www.youtube.com/watch?v=-sZhhIwaurA (43 min, Meet Magento Poland 2013)
Flexible format: 40-minute talk or extended to half-day workshop. Suitable for e-commerce teams, UX designers, conversion specialists, and marketers.
Embedding AI in Your Team
Your team knows AI matters. They've played with ChatGPT. Maybe someone built a workflow. But systematic adoption? That's stalled.
This workshop takes teams from "AI curious" to "AI competent." We'll go beyond prompt engineering into practical integration: finding the use cases that actually make sense, building workflows that don't break, avoiding the common mistakes, and creating a culture where AI tools get used instead of forgotten.
Participants leave with working prototypes, a framework for evaluating AI opportunities, and concrete next steps for their own context.
Workshop format: 3-4 hours. Minimum 20 participants for group dynamics. Participants need laptops and willingness to experiment. Suitable for teams ready to move beyond AI experimentation.
Spryker EXCITE
I was the mainstage host of the event
Nagarro Hackathon
Hackathon event host
Growth Marketing Summit
Podcast host
Bikkeldag
Presentation about Persuasive E-commerce
TOWA Digital
Crystal ball session: outlook for the coming year
Diva-e 2023 team kick-off
Crystal ball session: outlook for the coming year
B2B Online
Talk about Composable Commerce & Packaged Business Capabilities
Spryker Customer Day
Event host/moderator
Emerce E-commerce Live
Talk about Cross-cultural website optimization
Meet Magento NL #11
Organizer and mainstage host for the yearly event from 2009-2019
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