Andy Cohen

Andy Cohen

Head of AI | Kajoo.ai + TechGuilds

Minneapolis, Minnesota, United States

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Andy Cohen is the founding architect of XM Cloud and a seasoned expert in Sitecore technology. With over 2 decades of experience, he has driven innovation, transformed products, and scaled engineering teams with global impact. Now serving as Head of AI at Kajoo.ai and TechGuilds, Andy bridges product expertise with partner implementation insights, helping organizations deliver cutting-edge digital experiences in the age of AI.

Topics

  • XM Cloud
  • SitecoreAI
  • Agentic AI
  • Agentic Systems

Full Circle: The Architect of XM Cloud builds an XM Cloud Site (as a partner for the first time)

Imagine designing and architecting a revolutionary product, then stepping into the shoes of a partner to implement it for the first time. That’s exactly the journey Andy Cohen, the founding architect of XM Cloud, is experiencing as he builds his first project on the platform—this time from the partner perspective.

In this session, Andy shares the unexpected challenges, amusing ironies, and valuable lessons learned as he navigates building an XM Cloud site in the real world. Topics include:

A look behind the curtain: Bridging the gap between product vision and implementation realities.

Surprises and insights from experiencing XM Cloud like a first-time user.

Practical advice for partners tackling XM Cloud projects, grounded in firsthand experience.

This session is a candid, lighthearted, and insightful reflection on what it’s like to build on a platform you helped create—and what every partner can learn from it.

💘Heart to Heart with an XM Cloud Architect💘

You have all come on this journey with us to SaaS, starting with that very first live demo at SUGCON Europe 2022.

Let's review what we got right and what we didn't. Let's celebrate our wins. Let's review our losses - and specifically what we are doing and what we have done to address these.

Andy Cohen will discuss with you how we can make your lives better.

How can we make your customers' lives better?

How can we make your team of developers lives better?

Come to this session to learn about our road map and to discover the exciting new directions that we at Sitecore are taking XM Cloud.

⚠️ LIVE DEMO ALERT⚠️

Building for Resiliency

So just how should we build for composable?

Using the architecture of XM Cloud itself as a case study - we will showcase how we built it for resiliency - talking about key technologies and event driven microservices.

This session is geared towards the developer who is not sure where to start. We will walk you through how XM Cloud went from ideation, to POC, to early access and general availability.

How do you make sure your services are available?

How do you determine when they are not?

How do you deal with dependent system?

How do you handle faults?

What needs to be available and what doesn't?

What even determines availability?

The answers to these questions are not always straight-forward. We will help you break it down and build on from what we have learned.

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Building for Resiliency

So just how should we build for composable?

Using the architecture of XM Cloud itself as a case study - we will showcase how we built it for resiliency - talking about key technologies and event driven microservices.

This session is geared towards the developer who is not sure where to start. We will walk you through how XM Cloud went from ideation, to POC, to early access and general availability.

How do you make sure your services are available?

How do you determine when they are not?

How do you deal with dependent systems?

How do you handle faults?

What needs to be available and what doesn't?

What even determines availability?

How do you build a great status page? What are we doing to improve the Sitecore Status page😜?

Sometimes - what you thought should be up or down isn't and you need to make quick decisions and respond immediately in Production - how?

The answers to these questions are not always straight-forward. We will help you break it down and build on from what we have learned.

Build for XM Cloud according to the Architect of XM Cloud

Hear directly from the Architect of XM Cloud about how you should be building on XM Cloud to future proof your apps.

Andy will go through best practices and design principles for a great experience in your composable future.

He will go through steps by step how to get started, how to add content, how to design your site, how to write your front end, how to host your site, how to integrate with other systems.

XM Cloud - Developer Experience

Developer experience using XM Cloud

XM Cloud - Build and Deploy in less than 5 minutes

Come see a demo of Sitecore's next generation product, XM Cloud.

While giving a peak at the early preview, we will walk you through how we got here, what it is and why you would want it.

Innovations in Deploy

As the Architect for XM Cloud Deploy, I'll walk through the road map and latest and greatest improvements we have to make your lives better l.

I will demo new and unreleased features, with a focus on speed of deploy and new integrations.

SUGCON Europe 2025 Sessionize Event

April 2025 Antwerpen, Belgium

SUGCON India 2024 Sessionize Event

June 2024 Bengaluru, India

SUGCON Europe 2024 Sessionize Event

April 2024 Dublin, Ireland

SUGCON ANZ 2023 Sessionize Event

November 2023 Brisbane, Australia

SUGCON North America 2023 Sessionize Event

October 2023 Minneapolis, Minnesota, United States

SUGCON India 2023 Sessionize Event

August 2023 New Delhi, India

SUGCON Europe 2023 Sessionize Event

March 2023 Málaga, Spain

SUGCON ANZ 2022 Sessionize Event

August 2022 Melbourne, Australia

SUGCON Europe 2022 Sessionize Event

March 2022 Budapest, Hungary

Sitecore Virtual Developer Day 2021 Sessionize Event

March 2021

Andy Cohen

Head of AI | Kajoo.ai + TechGuilds

Minneapolis, Minnesota, United States

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