Iva Vlašimsky
GTM Content Strategist | Fractional Marketer for Microsoft Partners | Narrative Explorer
Kastav, Croatia
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A go-to-market content strategist and communication expert helping tech organizations break through the noise of sameness. By discovering and articulating what makes companies and their offerings genuinely different, Iva implements that message across marketing and sales.
For 20 years, Iva has worked in communications spanning journalism, storytelling, content marketing, and copywriting, serving Microsoft partner organizations and individuals.
Her framework-driven approach specializes in narrative discovery, differentiation, and thought leadership, replacing generic messaging with strong positioning, sharp points of view, and marketing that wins attention and new deals. Iva integrates AI into workflows, but only when it actually makes sense.
She works remotely with teams across the globe (mainly in the EU and US), is active in communities like IAMCP and The WIT Network, and lives in one of the world's most beautiful corners, Croatia, with two teens and two cats.
Area of Expertise
Topics
Why Should Anyone Listen to You? Build Your Distinctive Voice and Point of View Worth Remembering
How do you communicate boldly and authentically when your message sounds… beige?
Corporate speak was already flattening our voices across internal and public channels. Now AI is scaling that sameness with polished, competent, and completely forgettable messages.
It happens when you coat your hard-won insights with the 'professional voice,' soften your message into a commodity, and 'save time' by using AI to think and write for you.
This hands-on workshop challenges you to reclaim what AI cannot generate.
You'll uncover the authentic voice you've been filtering out and learn how to build a distinctive point of view.
What we'll be working on:
• A framework for discovering and developing your unique professional voice
• Critical thinking tools to evaluate dominant narratives and articulate your perspective
• A practical workflow for using AI as an amplifier of your thinking, not a 'content vending machine'
This is for you if:
• You're done blending in
• You're tired of softening your opinions, filtering your voice, and letting LLMs speak on your behalf
• You understand that strong, authentic communication is your strategic advantage
Find your voice and POV before you run that idea through AI, and command the attention your ideas deserve.
Format: 60-90 minute interactive workshop with hands-on exercises and peer feedback
Leadership On LinkedIn for Dynamics Partners In the AI Era
Employee advocacy on LinkedIn gets up to 8X more engagement than company posts. Yet it's one of the most underestimated extensions of go-to-market strategy.
But these programs typically fail. They don't have a system where the right people amplify your message consistently: in their own voice, with their expertise, aligned with business goals.
This isn't a sit-and-listen session. It's a 100-minute workshop where you'll roll up your sleeves and write—and get inspired to start your LinkedIn team effort.
What we'll cover:
- How LinkedIn actually works today (hello, 360Brew AI reasoning model!)
- How to develop strategic presence that builds trust as a team
- What high-performing posts look like and how to tap into human psychology
- How to build an AI writing assistant that sounds human
You'll hear a real success story: how a small team of brand ambassadors increased award applications by 57% in 3X less time.
Interactive part: 2 exercises + 1 live demo:
👉 Real-time profile headline optimizations
👉 Writing a post intro (hook) that stops the scroll
👉 Demo: building a custom AI writing assistant
You'll walk away with:
✔️ New LinkedIn headline adapted to latest algo preferences
✔️ Insight on writing posts for attention
✔️ Instructions & materials for building your custom GPT
What past attendees said:
"I LOVED the session, and so many people found it super valuable!"
"Really inspiring and interesting!"
Bring coffee (or whatever you fancy drinking) and a laptop, or have a writing app ready on your mobile.
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