Iva Vlašimsky
GTM & Product Marketing for Microsoft Partners
Kastav, Croatia
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Iva Vlašimsky is a go-to-market and product marketing consultant for Microsoft partners, with 20 years in communications and a decade in the partner ecosystem. She helps ISVs and MSPs define what they sell and build the communication system that carries it: positioning, messaging, GTM narrative and value offer design, turning what a partner delivers best into a named concept with a business case behind it. Based in Croatia, working globally. Co-lead of the IAMCP People, Culture and Performance Committee and marketing advisor at The WIT Network.
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Not Ready for Outcome-Based Pricing? Build Your Value Story First.
Microsoft partners are being pushed toward outcome-based pricing. And for most, the model does not hold up yet.
It only works when the outcome is measurable, attributable to your work, and under your control. In a typical implementation, adoption and change management sit on the customer's side.
The good news is: you don't have to wait for the pricing model to catch up. You can build the value story now, and you should build it early.
Because every buyer comparing vendors is already asking one question about your offer: are you worth it? Are you worth their money and time?
This session shows you how to answer it. You'll leave with W.O.R.T.H., a framework for building your value story as a business case:
* W (What Hurts): the problem, and the cost of leaving it unsolved
* O (Outcome): what changes, and the metric that proves it
* R (Return): what they get and what it takes to get there
* T (Track Record): proof it has already worked for someone else
* H (How You Charge): terms that lower risk and friction
The partners who win are not the ones with clever messaging or the boldest promise.
They are the ones who can show that the promise has proven value with clear outcomes, folded into a story that holds.
Who is this for: Executive leadership, Sales and Marketing, and ISVs building or repackaging a solution offer.
AI Content That Doesn't Sound Like AI Slop? Yep, It's Possible.
Every Microsoft partner sounds the same right now. And using Copilot to produce more content faster only made things worse. Partners all use the same AI tools in roughly the same way, and that's only creating noise, not messaging signals.
Sam Bush and Iva Vlasimsky have been working inside this challenge from different angles, and in this session they bring their findings together.
>> Sam explores the mindset shift required to move beyond AI-generated content into differentiated communication, sharing her SAMMICH framework for balancing AI efficiency with human judgment and storytelling.
>> Iva demonstrates a custom two-phase AI agent: the first phase helps you build a point of view before any writing starts. The second turns that thinking into a structured draft using proven copywriting frameworks, your personal voice, and built-in anti-AI writing rules.
If you're a Dynamics partner who wants to use AI not just for efficiency but for real impact, while sounding human and unique, this session is for you.
What you'll walk away with:
- A framework for creating differentiated content that reflects real expertise and human perspective
- A live demo of a two-phase AI agent that helps you develop your point of view first and write second
Come and see what AI content workflows look like when they're built for refined thinking and stronger messaging, not to serve as "faster horses".
Who is this for: Leadership, Sales, Marketing, and everyone who wants to clean up their Ai write-ups from AI slop.
Go to Market with Your Team on LinkedIn — And Win the AI Algorithm Game
Feeling invisible on LinkedIn lately?
You're not imagining it.
Over the last year, LinkedIn replaced its entire content distribution system with LLM-powered AI that now reads your profile, your posts, and your behavior together and decides whether you are a credible expert on the topic you're posting about. Network size no longer determines reach. Topic clarity does.
For Microsoft partner organizations, this creates a real challenge: company pages now account for just 1–2% of organic feed impressions, cold outreach is getting ignored, and most teams are posting in completely different directions with no shared narrative holding it together.
But this disruption also created an opportunity for organizations that play a focused, strategic game. When you align leadership and SME awareness content with a revamped company page approach and SDR warm outreach, things start moving in the direction you want.
This session shows you how to build that system.
What you'll learn:
- How LinkedIn's LLM-powered distribution engine works and the key changes you can leverage right now
- Why a coordinated team effort builds trust and presence in front of the right people faster than any individual effort alone and how that connects directly to pipeline
- How to build the full go-to-market system: shared narrative, ICP list, content strategy, engagement mechanics, and warm outreach
- A real success story: how a small coordinated team increased campaign results by 57% in one third of the time
You'll walk away with a practical framework for turning your team's LinkedIn presence into a structured go-to-market system, one that builds pipeline before the sales conversation begins.
Who is this for: Leadership Executives, Sales, Marketing, Business Development
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