Jarred Smith
Marketing Executive / Best-selling Author
Oklahoma City, Oklahoma, United States
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Jarred Smith has spent 20 years in marketing across industries including environmental services, healthcare, public media, and retail. He currently serves as Director of Marketing at Alliance Technical Group, a large environmental services company with over 2,200 employees and 60+ offices across the United States and Canada.
Previously, he served as VP of Marketing and Communications at OETA (Oklahoma's PBS affiliate), as CMO for a healthcare provider, and led digital marketing for Love's Travel Stops, where he built a digital experience department from scratch and rolled out omni-channel marketing programs across more than 1,800 retail locations.
He didn't set out to write a book about AI and search. He set out to solve a problem. In early 2024, he noticed that AI assistants were answering questions about his industry but never mentioning the company he worked for. The research that followed became Explainable.
Jarred lives in Oklahoma City with his wife Erin and their three kids.
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