Jeffery Abdulateef-Adoga
Jeffery Abdulateef-Adoga, Founder/Design Director, Urban Effect Media
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Jeffery Abdulateef Adoga is a distinguished product designer, entrepreneur, and mentor/coach with over a decade of experience in the digital technology sector. With a strong background in computer science and a deep passion for innovative design, Jeffery has consistently demonstrated his ability to merge creativity with technology to solve complex problems and drive business success. Jeffery's professional journey includes pivotal roles at renowned organisations such as Reliance Health, Interswitch Group, and Andela. He is currently scaling his agency, Urban Effect Media, to cater to both local and international markets, launching innovative products that solve real-world problems, and fostering a sustainable and inclusive tech community in Nigeria.
Area of Expertise
Cultivating a Culture of Continuous Curiosity Within Product Organisations
One of the most powerful tools is learning to ask the right questions, especially “Why?”. During this session, I will be talking about a concept called ‘The “Why Bucket”’, and the idea is to draw a parallel from how designers/engineers get caught up with focusing on the features in the product backlog based on requirements from product managers or directives from stakkeholders, as opposed to being empowered to be curious enough to ask the right questions that pertain to user behaviour or market analysis and figuring out which problems to solve based on that.
DevFest Edition - https://youtu.be/xEUm72PEzuw?si=Ivd546iMKRQDDc1O
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