Speaker

Joe Kepley

Joe Kepley

CTO, Blend Interactive

Sioux Falls, South Dakota, United States

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Joe Kepley has been working as a web developer and web architect since the 90's. As co-founder and CTO at Blend Interactive, he works with clients and project teams to consult on strategy and build strong partnerships.

Area of Expertise

  • Information & Communications Technology
  • Media & Information

Topics

  • Umbraco
  • Optimizely
  • Software Development

Kickstarting your digital optimization process

There's no shortage of tools that will help you get the most out of your website, but they're all a waste of money unless you have a plan and a process for using them effectively.

In this session I'll outline a plan for setting up a digital optimization cycle. We'll take a look at defining KPIs, setting up measurements, and starting to experiment effectively. Using Umbraco Engage as an example, we'll also talk through some ways to think about how to set up and manage personalization, as well as some quick wins you can set up early to start getting value out of your digital experience tools right away.

Let's make a package!

Umbraco is highly extensible, and you can share those extensions (and use other peoples!) by creating a package.

In this session, we'll talk through the benefits of sharing your code, and go through an introduction on how to build and maintain an Umbraco package, including the changes you need to know about in Umbraco v14.

From Headless to Fully Disconnected

Building headless doesn’t just mean online applications. In this case study, we’ll describe how Blend used Heartcore and web technologies to build an app experience that operates completely disconnected from the Internet and allows editors to update applications with new content automatically.

Learn more about translating web technologies into desktop applications, “offline-first” development, and using Heartcore to carry your content into more places.

Umbraco US Festival Sessionize Event

October 2024 Chicago, Illinois, United States

Joe Kepley

CTO, Blend Interactive

Sioux Falls, South Dakota, United States

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