John Elbing
Storybuilding: Your Brand From Their Standpoint
Genève, Switzerland
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John Elbing helps brands stop sounding like everyone else. As a business storytelling expert and author of Storybuilding: Your Brand From Their Standpoint, he guides marketing and leadership teams to flip the script—from pushing messages to building stories people actually care about. Drawing on his work with startups, corporates, and nonprofits, John blends strategy, storytelling, and sharp humor to help organizations stand out, connect, and convert. His sessions are lively, practical, and rooted in real-world experience—whether you need to rally a team, realign a brand, or rethink the story you’re telling the market.
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Storybuilding: Stop talking about you
Most brands talk about themselves. That’s why most brands get ignored. In this short, no-fluff session, John Elbing shows how to flip the lens with Storybuilding—a practical method for crafting brand stories from your audience’s standpoint. Accompany your audience through the three steps: Recognition, Perception, and Projection. You’ll walk away with sharper messaging, clearer positioning, and internal alignment.
Quick intro to the Storybuilding method from the international bestselling book of the same name.
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