Jordy Starling
Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact
Kelowna, Canada
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Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. Additionally, Jordy is the Master Video Director, Consultant, and Trainer with Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.
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Cutting-Edge Tactics for Achieving High-Engagement Video Content
B2B marketing experts who harness the power of video experience a jaw-dropping 49% faster growth in revenue compared to those who don’t.
But many B2B marketers still struggle with a low-risk, high-engagement video strategy that they can confidently implement in their business to automate sales and shorten time to value.
In this highly valuable session, you will learn about the power of video, recommended videos to create, production engagement tips, and how to engage your audience when you distribute your video content to further to stand out from your competition.
From strategy, production, and distribution, this session will help you develop a strong online presence and connect with your audience.
Discover:
• What types of videos gain traction with examples
• Tactics for producing engaging videos that stand out
• Secrets for distributing video content
• Create the right calls to action
• Get discovered with SEO and social media tips
• And more…
Top Video Assets Marketing Managers Need to Create to Automate Sales & Shorten Time To Value
Most B2B marketers have experience implementing video in their marketing strategies. A common struggle with video is that marketers are often creating videos reactively rather than proactively and lack the confidence to know whether the video strategy they have will be effective.
In this session we crack the code on what a successful video topic strategy blueprint looks like specifically for Microsoft partners. Learn the most needed video topics that will drive your buyer’s journey and qualify your leads. You will also get to see example videos for each topic, what engaging and effective video structuring and development looks like, and gain a video methodology that will help you fully understand where video is needed in your organization.
Takeaways:
• How to think like your buyers when it comes to video
• Which videos you should be creating for your buyers
• How to structure and develop your videos efficiently and with the highest engagement
• Confidence in knowing that you are creating the right videos
Jordy Starling
Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact
Kelowna, Canada
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