Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. He brings expert knowledge of video metadata, schema, and platform optimization for AI and search engines. Jordy is the B2B Video Marketing Consultant and Producer at Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of AI, neuroscience, emotional engagement and tribal behavior.