Katharina Covadonga Clören
Data Analytics Consultant @ORAYLIS GmbH
Data Analytics Consultant @ORAYLIS GmbH
Düsseldorf, Germany
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Hi there, my name is Katharina Covadonga Clören.
I discovered my passion for data analysis and reporting during my studies – quite unexpectedly, in a student job. That’s when I realized how much I enjoy analyzing complex patterns and bringing them to life through creative visuals. For me, data visualization is the perfect blend of analytical detective and creative artist: I love uncovering hidden insights and presenting them in a way that’s clear, engaging, and impactful.
For the past two years, I’ve been working as a consultant with a focus on Data Analytics and Data Storytelling. What fascinates me most is the incredible potential and variety that lies in good visualizations. Before starting my consulting career, I spent a year traveling around the world – driven by curiosity, a love for adventure, and an open mind for people, cultures, and new perspectives. That same openness shapes the way I work today: Data is everywhere, and it always tells a story – you just have to listen (and look) closely.
When I’m not building reports or analyzing data, you’ll find me moving (like yoga, bouldering or lifting heavy stuff), enjoying food from around the world, or exploring the planet.
Hallo zusammen, mein Name ist Katharina Covadonga Clören.
Meine Leidenschaft für Datenanalyse und Reporting habe ich während meines Studiums entdeckt – ganz unerwartet in einem Werkstudentenjob. Für mich ist Datenvisualisierung wie die perfekte Mischung aus analytischer Detektivin und kreativer Künstlerin: Ich liebe es, Muster aufzuspüren, versteckte Insights zu finden und diese dann visuell so aufzubereiten, dass sie verständlich, ansprechend und wirkungsvoll sind.
Seit knapp über zwei Jahren arbeite ich nun als Consultant mit Schwerpunkt auf Data Analytics und Data Storytelling. Mich begeistert besonders, wie viel Potenzial und Abwechslung in Visualisierungen steckt. Bevor ich als Consultant gestartet bin, war ich ein Jahr lang auf Weltreise unterwegs – mit viel Neugier, Abenteuerlust und offenem Blick für Menschen, Kulturen und Perspektiven. Genau diese Offenheit bringe ich auch in meine Arbeit mit: Denn Daten erzählen überall Geschichten – man muss nur genau hinhören (und hinschauen).
Wenn ich gerade keine Reports baue oder Daten analysiere, findet man mich beim Yoga, beim Bouldern, auf kulinarischer Entdeckungstour oder auf Reisen.
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Data Storytelling - a new hope for your data
In many organizations, data communication feels like the desert planet Tatooine from Star Wars: dry, confusing, and often deserted. Reports go unread, presentations fail to engage, and insights remain buried in endless lists of facts. Whether it’s in dashboards, slide decks, or client conversations – too often we inform, but we don’t connect.
This 60-minute session offers a new hope: the force of Data Storytelling. We’ll explore how to harness storytelling principles to make your data communication more impactful – not just in theory, but in practice. You’ll learn how to build compelling stories with data by focusing on stakeholder needs, designing clear report flows, and guiding attention with thoughtful structure.
You don’t need to be a born storyteller – it’s a skill you can learn, practice, and sharpen. Whether you’re presenting to leadership, building reports for end users, or explaining KPIs to clients – storytelling helps you transform data into decisions.
By the end of this session, you will:
* Understand why storytelling improves comprehension, attention, and retention
* Discover how to tailor stories for different stakeholder types and goals
* Gain inspiration for embedding storytelling elements in Power BI reports
* Know when storytelling is essential – and when a clean, focused report is enough
This session gives you the tools to wield the storytelling lightsaber. May the data be with you!
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