Kerem Demirayak
Experiential Producer & Designer
London, United Kingdom
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Kerem Demirayak is an award-winning Creative Producer working at the intersection of immersive technology, creative AI, spatial computing and interactive media. At FIELD.IO, he leads multidisciplinary productions that bring together creative direction, emerging technologies and complex technical systems to create ambitious experiences for global brands and audiences.
His work spans XR, generative design, real-time graphics, spatial computing, interactive installations and AI-driven creative systems, with a particular focus on turning emerging technologies into experiences that are not only technically innovative, but emotionally engaging and culturally relevant.
Across his career, Kerem has worked with global brands and cultural platforms including Apple, IBM, BMW, Nike, Netflix, ARTECHOUSE and Hyperspace, as well as leading creative studios, agencies, artists and technology teams. His experience ranges from large-scale immersive environments and interactive installations to digital products, experiential campaigns and experimental creative technology.
At the core of his work is the challenge of bridging the gap between creative ambition and technical execution. Kerem specialises in building the teams, workflows and production systems required to take ambitious ideas from early concept and experimentation through to fully realised, audience-facing experiences.
He is particularly interested in how AI is changing the creative production process — moving beyond generative content towards adaptive, interactive and intelligent creative systems. Alongside his production work, he is exploring opportunities across creative AI, immersive technology and the infrastructure supporting the next generation of digital experiences.
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From Prompt to IRL: Building Creative AI Systems for Immersive Experiences
AI can generate an image in seconds. But how do you turn that idea into something people can actually step inside, interact with and experience in the real world?
In this session, award-winning Creative Producer Kerem Demirayak explores the journey from AI-generated concept to fully realised immersive experience, drawing on production work across Apple, IBM, BMW, Netflix, ARTECHOUSE and Hyperspace, alongside leading creative studios and agencies.
Kerem will unpack how creative AI is becoming more than a tool for generating content — it is becoming part of the creative infrastructure behind experiences. From generative visuals and rapid prototyping to interactive environments, real-time systems and large-scale installations, he’ll explore what happens when AI meets physical space, technology and human interaction.
The session offers a behind-the-scenes look at the realities of producing ambitious creative technology projects: how ideas evolve, how teams collaborate, where AI genuinely adds value, and what it takes to move from a prompt on a screen to something people can experience IRL.
What happens when an AI-generated idea leaves the screen and becomes something you can actually experience?
Join award-winning Creative Producer Kerem Demirayak for a behind-the-scenes look at creative AI, immersive experiences and interactive systems, drawing on work for Apple, IBM, BMW, Netflix, ARTECHOUSE and Hyperspace. From first prompt to final installation, explore how AI is reshaping the way we imagine, build and experience the physical world.
Kerem Demirayak
Experiential Producer & Designer
London, United Kingdom
Actions
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