Speaker

Kerry Frank

Kerry Frank

Head of Digital Identity @ Snickerdoodle Labs. Oxford Pershing Square Scholar, Ex-Paypal and Kivan.

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Kerry is the Head of Digital Identity at Snickerdoodle Labs, a venture-backed startup creating a blockchain-powered data infrastructure layer that will optimize privacy and distribute the dividends of the data sharing economy more equitably. This is a continuation of her research at PayPal, which considered the intersection of technical architecture, product design, and regulation for decentralized digital identity products. Previously, she specialized in private sector approaches to international development, especially as it relates to financial products designed for BOP consumers. She has touched a number of corners in the financial inclusion ecosystem, from operational and strategy consulting to a Fellowship placement with Kiva at the heart of some of the Middle East’s largest MFIs.

NFTs as containerized data: Enterprise use cases

In Web3, there is currently no equivalent to Web2 consumer analytics. Many Web3/Web2.5 organizations struggle to differentiate their product, community, or brand and make informed technical decisions because they lack the data that helps position them. Instead, they rely on data light touchpoints like telegram groups to guide strategy. NFTs can be the vehicle that fills this gap. NFTs capture a holistic user profile (demonstrated by NFT.NYC's tracks) composed of brand rewards, collectibles, proof of asset ownership, event attendance, expertise attestations, loyalty badges, identity plays and more. Within a consent based data sharing model, enterprises can capitalize on the wealth of this new dataset through use cases ranging from product monetization to community messaging or advertising.

Kerry Frank

Head of Digital Identity @ Snickerdoodle Labs. Oxford Pershing Square Scholar, Ex-Paypal and Kivan.

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