Leen Penders
CMO driving growth by customer experience and MarTech
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Digital marketing professional empowering business growth by maximizing customer experience and lifetime value.
With a strong background in marketing automation, I worked with enterprise B2C brands across many industries and I’m able to articulate business challenges into manageable solutions in this rapidly evolving digital marketing space.
6 hands-on & practical Tips for a Successful Marketing Automation Implementation
Marketing automation is only as good as the implementation, the process and the commitment behind it. I have experienced a number of companies that were deeply impressed by marketing automation but failed to set up a thorough and realistic plan and process beforehand. The result was a non-working marketing automation platform that only cost money instead of yielding anything.
In this 30 minute session, we will share the 6 most important tips to avoid the well-known pitfalls in the introduction and implementation of marketing automation and to ensure that you start with the right mindset.
How to fit Mautic in your omnichannel customer journeys?
By linking Mautic with an Open Customer Data Platform and other Marketing tools, you create relevant omnichannel customer journeys. In this session, I will explain how we did it at Dropsolid and what it can mean for you. The demonstration includes Drupal website personalization, chatbot personalization and more effective social (re)targeting.
Building Frictionless Customer Journeys with Drupal, Mautic and Unomi
When you start building visitor profiles from the first click on your website, there is a massive amount of data providing new insights you can use to drive lead nurturing and customer intimacy.
In this demonstration I will build a customer journey for a first time visitor of your website to a marketing qualified lead using only Open Source technology.
It will give a Marketer Deep Dive into Drupal Personalization, Unomi CDP and Mautic Marketing Automation.
#marketingautomation #personalization #opensource #dxp #customerdata
Mautic Conference Global 2021 Sessionize Event
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