Speaker

Lonneke Opsteegh

Lonneke Opsteegh

Dashboard Design expert

Nijmegen, The Netherlands

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Lonneke Opsteegh, PhD, is an expert in data communication, with a strong focus on dashboards and data visualizations. A solid data foundation and in-depth analyses are essential, but not sufficient to achieve real change in an organization. Using clear and direct visuals, Lonneke makes data understandable to everyone in the organization, including people without a "math knack"...

Lonneke designed Power BI dashboards, templates/style guides and a 'way of working' for TNO, Rabobank, ForFarmers, InRetail, Roompot, Kapimex, TIGRA and the University of Wageningen, among others. She also helped hundreds of trainees to design and build better graphs and dashboards, both in science, business and (semi-)government (e.g. Radboud University, GasUnie, various municipalities, ABN AMRO, Van Lanschot bankers, Pink Roccade).

Lonneke knows like no other how and why certain design elements work well or not so well in practice. She likes to take you along in the world of dashboard design and data visualization.

Area of Expertise

  • Business & Management

Topics

  • Microsoft Business Intelligence
  • Business Analysis
  • Business Analyst
  • Data Visualization
  • Business Communications
  • Data Communication
  • power bi
  • power bi training
  • power bi desktop
  • power bi online course

Double up the Power: combining Power BI with PowerPoint for strong storytelling

Since a few months it's possible to embed your Power BI dashboard in a PowerPoint presentation. But this does not make it a datastory just yet...

Some of the 'rules of thumb' for building presentations and building dashboards clash with each other. So how can you use Power BI in your presentation?

We want our presentations to have an effect on our audience. Your audience needs to do something, stop doing something or never forget something. In order to create such a change in your audience, people need more than just the 'dry' numbers. Their emotions should be triggered.

In this session we'll look at both the requirements for your Power BI dashboard and your presentation to truly build your datastory, consisting of both a strong narrative AND strong visuals that triggers emotion. To instigate actions we need more than the technicality to include Power BI in PowerPoint. We need storytelling for our audience to make a change.

The three layers of dashboard design

Become faster in designing your dashboards by using the three-layer method. Besides faster, your dashboards will have a more professional look and feel, and attuned to your key audience.
The design of dashboards can be split into three layers. Looking at your dashboard in that way, will help you tremendously with creating better dashboards. These are the layers we distinguish:
• the overall structure,
• a dashboard page/ tab,
• and each individual graph.
During this session we go swiftly through the 3 layers. Starting at the overall structure, we will work on building a wireframe to structure the information, getting to know our audience and work on incorporating your company style.
Then we quickly dive to the next layer: the dashboard tab. Where do you place the dashboard elements? Do you use navigation, and what filter type fits your dashboard?
We finish the session on the detailed level of graphs. Everyone has a ‘graph-vocabulary’: most people have 5 to 7 graphs that are top of mind. However, there are hundreds of graphs that can help you communicate your key message. We’ll discuss some graph specials, and focus on how you make your graph as effective as possible with some design choices.

Creativity on Demand for the BI geek

We all need to be creative at times, whether it's solving model-related issues, writing DAX, or creating reports. However, we don't always feel creative.

In the fast-paced world of business intelligence, creativity is not just an asset—it's a necessity. As BI professionals, we constantly face complex challenges that require innovative solutions. Whether we are designing intuitive dashboards, developing insightful data models, or writing complex DAX formulas, our ability to think creatively sets us apart and drives success.

In this session, we'll delve into what creativity is and how to awaken it at the right time and place. This is not your standard technical session. We'll go deeper. We'll engage in fundamental discussions about the concept of creativity, sketch, breathe, and hopefully, laugh as well. You'll receive plenty of practical tips to help you become the artist that's been hiding inside you all these years...

As Einstein once said: Creativity is Intelligence having FUN. So let's make it a fun session!

This session is clearly a non-technical, and therefore a very broad audience is welcome. Session duration should be more than 45 minutes.

Viz.fo 2024-05-03 Sessionize Event

May 2024 Tórshavn, Faroe Islands

dataMinds Connect 2023 Sessionize Event

October 2023 Mechelen, Belgium

DATA:Scotland 2023 Sessionize Event

September 2023 Edinburgh, United Kingdom

Lonneke Opsteegh

Dashboard Design expert

Nijmegen, The Netherlands

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