Loren Weisman
Brand Communications and Optics Strategist and Keynote Speaker
Orlando, Florida, United States
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Loren Weisman is a brand communications and optics strategist and keynote speaker working from Orlando, Florida. He delivers down to earth talks and applicable presentations on brand communications and optics, each one tailored to the audience it is built for. These talks share actionable strategies and do not focus on empty motivation, hype or inspiration. They are not a lead generator, a call to action or a funnel to work with Loren.
Over 30 years of experience in arts, entertainment, media and business. 700+ albums as a drummer and producer, TV credits with ABC, NBC, FOX, CBS and TLC, five books including Music Business For Dummies from Wiley, and host of the brand communications and optics podcast Wait What Really OK.
Booking: speaking@lorenweisman.com
Area of Expertise
Topics
Stability and Security Tactics For Your Product Messaging
Securing and stabilizing your product messaging and its communication to allow for greater reach, authority and protection while it is moving to market.
Takeaways and touch points:
- Differentiating the objective from the subjective in your message and content.
- Vetting and verifying who and what you listen to for your brand messaging.
- Recognizing the hearsay, half truth, expired truth, call to action truth and false truth.
Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.
Compliant and Amplified Messaging Strategies for the Health and Wellness Sector
Sharing a strategic approach with applicable tips to amplify presence while not being penalized or flagged. Vetted concepts and directions for standing out in the sea of false claims, false experts and false products in the health and wellness sphere.
Takeaways and touch points:
- Considering intention vs the perception in the message for audience and algorithm optimization.
- Applying authenticity and authority tactics as more than just buzz words while avoiding claims and liability flags.
- Messaging adjustments to meet your standards and not false standards that can flag, penalize and get you reported.
Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.
Authentic Messaging Strategies for Transitioning Businesses
Applying the tone, tempo and tactics of your story and your authority to create or reinforce a foundation that can allow for more amplification, optimization and awareness in today's business environment.
Takeaways and touch points:
- Understanding how your story is better than a story.
- The differences between messaging and marketing.
- The two sided understanding of your intention and the differing perception that may be an issue.
A 60 minute talk, shaped to the room it is booked for. No PowerPoint or slide deck required.
Brand Messaging Blueprint Strategies for Creative Careers
Crafting brand messaging that stands out for creatives in arts and entertainment, with tactics, optics and metrics that apply right now.
Takeaways and touch points:
- Tools for creating authentic messaging while keeping perceptions, AI abuse and over saturation in mind.
- Deconstructing and vetting the hearsay, half truths, expired truths, un-relatable truths and overnight expert hype for your path and debunking the false AI approaches.
- Steps to becoming a more secure investment or better sponsor to those you are pitching.
Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.
Out of the Line of Fire: Protect Your Podcast From Claims, Lawsuits and Attacks
Sharing a strategic and subjective approach to protecting what is said on a podcast, with the focus on keeping the emotion, the intent and the story while staying out of the line of fire: what to share, what to hold back, and how to say an opinion so it is not heard as a claim.
Takeaways and touch points:
- Differentiating the objective from the subjective in what is said on a podcast.
- Keeping the emotion in the delivery while taking the reactive, sensational and legal accusation language out of your own words on purpose.
- Ways to keep organized records behind stories that could create conflict or come back to haunt you later.
Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.
Strategizing a Book Creation Plan with a Sound Blueprint
Creating a continuity writing, organizing and promotion plan for a book released in today's market.
Takeaways and touch points:
- Writing plans that work for the individual and not just some template.
- Investment, raising capital and the realities of deals with publishers and literary agents.
- Not everyone has a book in them, and why.
Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.
A Family Co-Authoring Blueprint to Consider
Sharing a strategic and subjective approach to making a book with your daughter or son, with the focus on creating it together, protecting it, publishing it and getting it out properly.
Takeaways and touch points:
- Deciding the roles a parent and child can each take, and keeping both voices in the book.
- Setting up the Preassigned Library of Congress Control Number before publication, and what you will eventually send in for it.
- Considering a child's privacy at every step, from the name on the cover to social media.
Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.
Loren Weisman
Brand Communications and Optics Strategist and Keynote Speaker
Orlando, Florida, United States
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