
Maaike Doyer
Global CFO | Strategy designer | Professor DMBA | Design Thinking Powerhouse
San Francisco, California, United States
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Maaike’s deep experience as a strategy designer and CFO of Business Models Inc. is translated through her energy and presence as a speaker. She supports organizations with strategy, innovation, new business model design, and validation. Maaike delivers a unique point-of-view during her talks through her expertise in strategy, design thinking, strategic visioning and designing business models for the future.
She has been teaching all across the globe as a professor at universities/MBA’s and has been a mentor for several startup accelerators. With her infectious energy, she is a regular speaker on management and innovation events.
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Know your end-user: building validated solutions through human-centered design
In our work with large corporates we have learned that corporates have embraced the idea that they must continuously innovate their business model in order to stay profitable, however solving major social and cultural challenges remain elusive. In order to effectuate change, it’s necessary to get the right skills, tools, and mindsets.
Through our human-centered design workshop, we ground value propositions, the business models who will support solutions and if its truly going to make an impact. We want to avoid our participants to fall in love with just the technology solutions because we believe that even if you have the best technology in the world but don’t understand your end-user or the business model behind it, it will be a waste of resources.
At Business Models Inc, we treat business models as a way of validation and we prototype these ideas. Each team will be working on solutions and will enable them to take their solutions and ground them in real business cases.
NASA Space Apps Challenge Sessionize Event
Design Management Institute: Business Model and Strategic Innovation Tools Workshop
Learn from 2018 dmi:Design Value Award Winners Business Models Inc. in this hands-on workshop for Design and Innovation Leaders. Learn to use vital communications tools such as Lean Startup Thinking, the Business Model, Value Proposition, Vision, and Context Canvases, and the Customer Journey Map. These visual tools and design thinking techniques make complex issues, strategy, and innovation understandable. They help to create a common language and engagement in the organization, and make it possible to design a new strategy for the future - together.
Business Models Inc. (BMI) has sold over 1 million copies of the worldwide bestseller “Business Model Generation” and has helped top leaders, boards of directors, and innovation teams in 300+ international organizations like Toyota, Fujitsu, ING Bank, Microsoft and 3M, innovate their business models and design strategies for the future.
Who Should Attend:
Design/ Innovation Managers and Strategists
Program, Product, or Project Managers
Lead / Project Designers
Planners
Process Architects
Innov8rs : Innovation Metrics That Matter
Do you know which 6 elements are vital to ignite, spread and manage innovation? This workshop will provide you with a concrete framework, exploring the boundaries of an innovation ecosystem within corporations. We will discuss innovation metrics that matter and you will explore the innovation metrics of your own organization and compare with others.
DB Schenker x GAMBA: Future of Work Panel
There is enormous momentum around the Future of Work: companies have understood that product innovation and corporate transformation can only be successful when the employee is part of the process. C-level Executives are more than ever concerned with identifying and recruiting the right people, and developing them for their jobs that rapidly evolve with increased automation & digitization.
One of the most broadly discussed topics is automating the cumbersome process of recruiting. Solutions and platforms are flooding the market, with the promise to significantly enhance application screening and to identify the best fit for the role - more effectively than ever before.
As a positive side effect, companies gain a much better understanding of their job requirements, as well as the corresponding ideal skills and capabilities. This in turn benefits every company employee who seeks to progress and advance their career – which can be guided and supported by HR departments by utilizing data based on labor market intelligence to identify skill gaps and provide development opportunities.
Enriched decision-making based on actual data was never as easy for corporations as it is today. The Future of Work is here, and we just begin to reap its benefits.

Maaike Doyer
Global CFO | Strategy designer | Professor DMBA | Design Thinking Powerhouse
San Francisco, California, United States
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