Matt Bliss
Technical Director @ This Is Embrace
Romsey, United Kingdom
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Matt has been an Umbraco developer for 15 years, is a member of both the Umbraco CMS and Umbraco Cloud Advisory boards and a long time Umbraco Certified Master. When he's not at the keyboard you'll either find him with a camera view finder pressed to his eye taking black and white photographs or building things with Lego.
Area of Expertise
Topics
Editor First Design: Putting the content editor in the driving seat
Content editors are key stakeholders in a web build. For project managers, user experience experts, designers, frontend and backend developers a project duration is measured in months. For content editors the same project has a life span measured in years. We will consider how the content editor’s experience can and should impact the decisions and choices everyone else in the project makes. We will also look at how these principles and examples apply to Umbraco builds and how the whole team benefits by putting the editor in the driving seat.
Optimising Images in Umbraco: Best Practices for Performance, SEO & Content Management
In this session, we’ll explore how to optimise images for websites built on the Umbraco CMS platform, focusing on versions 13 and 15. We'll cover essential techniques such as image cropping, sizing, and format conversion (including WebP) to enhance performance without compromising quality. Key topics include reducing Cumulative Layout Shift (CLS), implementing lazy loading, maintaining correct aspect ratios, and ensuring accessibility with alt descriptions.
We’ll demonstrate how to achieve these optimisations using both Umbraco’s standard Backoffice features and powerful extensions, providing a balance between automation and flexibility. By applying these best practices, you’ll improve website performance, SEO rankings, image quality, and the ease of content management—ensuring a seamless experience for both users and content editors.
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