MK Granados
Director, Sponsorships @ Informa Markets
Stamford, Connecticut, United States
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MK Granados is an event strategist and sponsorship expert with 15+ years of experience transforming brand experiences through innovative engagement strategies and experiential marketing.
At Informa Markets North America, MK collaboratively develops sponsorship opportunities that deliver measurable value for organizers, exhibitors, and attendees alike. Her unique approach blends creative storytelling with data-driven strategy, resulting in memorable experiences that drive business results.
Expertise & Speaking Topics
Sponsorship Innovation: Practical strategies for creating high-value sponsorship packages
Revenue Optimization: Transforming event touchpoints into revenue-generating opportunities
Experiential Marketing: Crafting immersive brand activations that resonate with audiences
Event Technology: Leveraging AI, AR, VR and emerging tech for enhanced event experiences
Gamification: Implementing engagement strategies that boost event ROI
Professional Background
MK's career journey through theatrical production, entertainment, and technology has equipped her with a unique perspective on event strategy. Prior to Informa Markets, she served as Experiential Marketing Manager at Gartner, where she developed global B2B event marketing strategies focused on c-suite engagement and lead generation.
Her entrepreneurial spirit led her to co-found Gen City Labs, a creative experience studio building engaged communities through brand activations and experiential marketing.
Speaking Experience
MK is a sought-after industry voice who has presented at prestigious events including:
Advertising Week
XLive
The Event Planner Expo
Toy Fair
NFT.NYC
SISO Leadership Conference
She regularly shares her insights through her acclaimed LinkedIn newsletter, "The Sponsorship Playbook," and has been featured on the Trade Show Insights podcast and in BizBash.
Education
MBA, University of North Carolina's Kenan-Flagler Business School
BS, Theater Arts Management, Ithaca College
"MK challenges the status quo and encourages everyone she interacts with to think bigger. She has drastically improved experiences through innovations in technology and continues to keep us on the cutting edge." – Former colleague at ReedPOP
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Area of Expertise
Topics
Harnessing Community as a Tool for Marketing and Growth
While community leadership and marketing are two separate skillsets in the Web3 space, it's undeniable that an active and welcoming community amplifies and validates the efforts of a marketer. Creating direct lines of communication with your existing community (despite Discord server muting and erratic algorithms) is an up-hill battle for marketers, but critical for the health and growth of a digital brand. The next wave of mainstream NFT buyers is coming: here's the tools, strategies and tips to drive them to your brand.
MK Granados
Director, Sponsorships @ Informa Markets
Stamford, Connecticut, United States
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